Facebook's mission to bring'people closer together' is doing the opposite. In January, Mark Zuckerberg announced algorithm changes that demote posts from media sites in favor of posts from friends in news feeds. Zuckerberg said this would'make time on Facebook time well spent' by shifting the focus from brands to'community'. But a new study claims the changes have made users miserable. The study found that the more'social' elements a service has, the more likely it is to put people in a bad mood.
Facebook last year overhauled its News Feed to encourage'meaningful interactions,' but the unexpected change to its algorithms may have led to some unintended consequences. Users of the social media site are angrier and more divided than ever before, while the most commonly shared content is focused around hot button issues, including abortion, religion and guns. The findings were detailed in a new study from social media engagement tracking firm NewsWhip. Facebook last year overhauled its News Feed to encourage'meaningful interactions,' but the unexpected change to its algorithms may have led to some unintended consequences'It's been just over a year since Facebook announced their algorithm change, shaking up the world of social publishing,' the researchers noted. 'We looked into how content is being shared and interacted with on Facebook since the start of the year, and compared it with previous years.'
Facebook is changing how comments appear on its site. The social media giant will begin ranking comments on public posts to display'relevant' content. Facebook hopes the move will also make conversations on the site more meaningful, the firm announced in a recent blog post. Comments will only be automatically ranked on public posts from public figures, organizations and businesses with a large following. The social media giant will begin ranking comments on public posts to display'relevant' content more prominently and, in turn, make conversations more meaningful'We're always working to ensure that people's time on Facebook is well spent,' said Facebook Product Manager Justine Shen.
Facebook's efforts to crack down on misinformation and sensational content have reduced the time spent at the leading social network, researchers said Tuesday. The average amount of time US adults spent at Facebook dropped by three minutes per day last year and will likely decrease by another minute next year, to a total of 37 minutes daily, according to the research firm eMarketer. The report suggests that Facebook chief Mark Zuckerberg's efforts to focus on safety and remove divisive and hateful content could be having an economic impact. Facebook's efforts to crack down on misinformation and sensational content have reduced the time spent at the leading social network eroding, researchers said Tuesday Earlier this month, the social media giant altered its News Feed algorithms yet again, in order to prioritize posts from family and friends, as well as links you might consider'most worthwhile.' 'Facebook's continued loss of younger adult users, along with its focus on down-ranking clickbait posts and videos in favor of those that create "time well spent," resulted in less daily time spent on the platform in 2018 than we had previously expected,' said eMarketer principal analyst Debra Aho Williamson. 'Less time spent on Facebook translates into fewer chances for marketers to reach the network's users.'