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'Fitbit of sleep': Apple buys night-time tracking firm Beddit

The Guardian

Apple has bought Finnish sleep tracking firm Beddit to boost its health and fitness services, as it attempts to secure its place in the "quantified self" market. Beddit, which was founded in 2007 and has been selling its sleep tracker in Apple stores since 2015, confirmed the acquisition with an updated privacy policy. The update revised on 8 May said: "Beddit has been acquired by Apple. Your personal data will be collected, used and disclosed in accordance with the Apple privacy policy." Terms of the deal were not disclosed, but Beddit had raised $3.5m (£2.7m) in funding since it was founded.


Apple just bought a popular sleep tracker

Engadget

Those rumors of Apple Watch sleep tracking just got more tangible. Apple has acquired Beddit, a company whose business revolves around a sleep monitoring device as well as companion iOS and Watch apps. The fate of Beddit's products isn't clear (we've reached out to both Apple and Beddit), but they're surviving for now -- the only difference is that you're now subject to Apple's privacy policy instead of Beddit's own. Neither side has discussed future plans, but the implications are clear. Sleep tracking is one of those areas where the Apple Watch falls short compared to activity trackers.


The Apple Watch will soon monitor your sleep quality: report

Mashable

Apple is currently testing a sleep-tracking feature for a future Apple Watch release, according to a new report by Bloomberg. The Cupertino, Calif.-based tech company has released a new Apple Watch model every fall since the second generation of Apple Watches came out in 2016. According to the report's source, if all goes well in the testing phase, Apple is likely looking at a 2020 launch for an Apple Watch with sleep monitoring features. As Bloomberg reports, Apple's main smartwatch competitor, Fitbit, has long had sleep tracking features in its devices. In order to compete with their wearable device rival, one of Apple's main challenges will be its battery.


Under the covers: Sleep technology explodes

Boston Herald

A bed that adjusts based on how much you twist and turn? Companies are adding more technology into their products, hoping to lure customers craving a better night's sleep. Some specialized businesses are making gadgets that promise to measure and improve the quality of slumber, while mass-market retailers like Best Buy are offering simpler ideas like the effect different lighting can have on falling sleep. But with ever-growing options, people may find items that are getting more sophisticated -- but may still not be accurate. The interest in sleep has intensified.


Gadgets promise to deliver the 'status symbol' of restful sleep, but are they a pipe dream?

The Japan Times

A bed that adjusts based on how much you twist and turn? Companies are adding more of these technologies into their products, hoping to lure customers who crave a better night's sleep. Some specialized businesses are making gadgets that promise to measure and improve the quality of slumber, while mass-market retailers like Best Buy are offering simpler ideas -- like harnessing the effect of different lighting on falling asleep. But with ever-multiplying options, people might encounter some goods that -- while more sophisticated -- may still not be effective. Interest in sleep has intensified.