Super Bowl ads go political in a big way

Associated Press

This photo provided by Kia Motors America shows a scene from the company's spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect, in Kia's 60-second third-quarter ad to promote the fuel efficiency of its 2017 Niro crossover. This photo provided by Kia Motors America shows a scene from the company's spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect, in Kia's 60-second third-quarter ad to promote the fuel efficiency of its 2017 Niro crossover.


Super Bowl ads go political in a big way

Associated Press

This photo provided by Kia Motors America shows a scene from the company's spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect, in Kia's 60-second third-quarter ad to promote the fuel efficiency of its 2017 Niro crossover. This photo provided by Kia Motors America shows a scene from the company's spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect, in Kia's 60-second third-quarter ad to promote the fuel efficiency of its 2017 Niro crossover.


Super Bowl go political in a big way

Associated Press

This photo provided by Kia Motors America shows a scene from the company's spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect, in Kia's 60-second third-quarter ad to promote the fuel efficiency of its 2017 Niro crossover. This photo provided by Kia Motors America shows a scene from the company's spot for Super Bowl 51, between the New England Patriots and Atlanta Falcons, Sunday, Feb. 5, 2017. Melissa McCarthy humorously takes on political causes like saving whales, ice caps and trees, each time to disastrous effect, in Kia's 60-second third-quarter ad to promote the fuel efficiency of its 2017 Niro crossover.


Budweiser turned a classic '90s Super Bowl ad into a Snapchat game

Mashable

Anheuser-Busch is resurrecting the "Bud Bowl" with a 21st-century twist. The beer conglomerate launched a game within Snapchat's Discover panel on Friday modeled after the famous stop-motion campaign it aired in nearly every Super Bowl of the '90s. The simple interactive ad will appear as part of the brand's takeover of ESPN's Discover portal ad space all day Friday as well as sporadically within several other publishers on the platform (including Mashable). After that, it can be found alongside stories about the NFL in any of the app's media outlets until next Wednesday. Like the original commercials, the game pits a team of helmeted Budweiser bottles against their light counterparts.


Majority of Super Bowl LI commercials were shot in L.A.; 84 Lumber's spot was filmed in Mexico

Los Angeles Times

The majority of commercials that aired during the recent Super Bowl LI telecast on Fox were shot in the Los Angeles area, with locations including the Autry Museum of the American West, El Camino College and a vacant hospital in Hawthorne. But two of the game's most talked-about spots didn't shoot locally. The 84 Lumber commercial depicting a mother and daughter attempting to cross from Mexico to the U.S. was filmed south of the border, and Budweiser's ad about its immigrant founder was shot in New Orleans. FilmLA, the nonprofit group that oversees film permitting in the city and county, said in a new survey that about 54% of the 69 spots that aired nationally and regionally during the Feb. 5 telecast were shot in and around L.A. California hosted about 58% of all commercial spots for the big game. Last year, L.A. accounted for 55% of Super Bowl commercials, according to FilmLA.