Apple has acquired Tel Aviv, Israel-based Realface, a machine learning startup whose facial recognition technology can be used to authenticate users, according to reports from Calcalist (in Hebrew) and The Times Of Israel. Founded in 2014, RealFace says it has developed an innovative way of recognising people, self-reportedly building A.I software that "brings back human perception to digital process". RealFace's software enables authentication, automated on-boarding & mobile conversion optimisation. The company, led by co-founder and Columbia Business School-trained Adi Eckhouse Barzilai, says it has proprietary IP in the field of'frictionless face recognition' and effective learnings from facial features. The Israeli startup is behind the Pickeez app, which automatically choses a user's best photos from various platforms using the RealFace recognition software.
According to Startup Nation Central, a database for Israeli tech companies, the Tel Aviv-based firm had raised $1 million prior to the acquisition and employs up to 10 people. An email sent to the company requesting comment was not immediately replied. The company has sales in China, Israel, Europe, and the US, according to the data firm. RealFace's first product, the Pickeez app, created a new way to enjoy photos, with its recognition software automatically choosing the user's best photos from every platform they're on. Besides RealFace, Apple has acquired three other Israeli companies to date.
RealFace was looking for a tech partner who could integrate their library written in C and take over development from a previous company. Their real challenge, however, was to find developers who could understand the logic of the AI face recognition system and deal with GPUImage and the dlib face detector. The partnership between RealFace and STX Next started with one developer working on the iOS platform. After receiving the MVP, Realface decided to entrust STX Next with the development of the Android version. In a short time the team expanded to 5 people.
We've reached out to Apple for comment on the reported deal and will let you know if it has something to add. However, RealFace recently took its website down and left nothing but a skeleton server behind. Apple is no stranger to buying companies with some form of facial recognition tech. However, a focus on authentication would be both new and logical. If Apple wants to reduce its dependence on fingerprint readers for password-free iPhone logins, it needs a face detection system that will quickly and consistently sign you in across most situations, not just ideal conditions.
In order to take its security and Artificial Intelligence benefits a step higher, Apple allegedly has acquired Israeli cyber security firm RealFace that specializes in facial recognition innovation. As per the details provided by report released by Times of Israel the startup was established in 2014, was taken over by Apple for an expected sum of $2 million. This acquisition had added fuel to the current rumors about the fact that iPhone's next model may accompany facial authentication innovation. RealFace has built up a special facial recognition innovation that incorporates artificial intelligence and "brings back human perception to digital processes".The organization has goals of making profound learning-controlled biometric logins standard and passwords redundant while opening your cell phone or PC. The Israeli startup likewise built up a now-old application called Pickeez, which chose and examined a client's best photographs crosswise over different stages utilizing the RealFace acknowledgment programming.