When I spoke to iRobot's Colin Angle earlier this summer, he said iRobot OS -- the latest software operating system for its robot vacuums and mops -- would provide its household bots with a deeper understanding of your home and your habits. This takes on a whole new meaning with the news today that Amazon has bought iRobot for $1.7 billion. From a smart home perspective, it seems clear Amazon wants iRobot for the maps it generates to give it that deep understanding of our homes. The vacuum company has detailed knowledge of our floor plans and, crucially, how they change. It knows where your kitchen is, which your kids' rooms are, where your sofa is (and how new it is), and if you recently turned the guest room into a nursery.
Amazon on Friday announced it has agreed to acquire the vacuum cleaner maker iRobot for approximately $1.7 billion, scooping up another company to add to its collection of smart home appliances amid broader concerns about its market power. The move is part of Amazon's bid to own part of the home space through services and accelerate its growth beyond retail, said Neil Saunders, managing director at GlobalData Retail. A slew of home-cleaning robots adds to the company's tech arsenal, making it more involved in consumer's lives beyond static things like voice control. Amazon's Astro robot, which helps with tasks like setting an alarm, was unveiled last year at an introductory price of $1,000. But its rollout has been limited and has received a lackluster response.
Amazon on Friday announced it has agreed to acquire the vacuum cleaner maker iRobot for approximately $1.7 billion, scooping up another company to add to its collection of smart home appliances amid broader concerns about its market power. The move is part of Amazon's bid to own part of the home space through services and accelerate its growth beyond retail, said Neil Saunders, managing director at GlobalData Retail. A slew of home-cleaning robots adds to the company's tech arsenal, making it more involved in consumer's lives beyond static things like voice control. Amazon's Astro robot, which helps with tasks like setting an alarm, was unveiled last year at an introductory price of $1,000. But its rollout has been limited and has received a lackluster response.
Amazon announced it has agreed to acquire the vacuum cleaner maker iRobot for approximately $1.7bn, scooping up another company to add to its collection of smart home appliances amid broader concerns about its market power. The acquisition, announced on Friday, is part of Amazon's bid to own part of the home space through services and accelerate its growth beyond retail, said Neil Saunders, managing director at GlobalData Retail. The appliance would join the voice assistant Alexa, the Astro robot and Ring security cameras and others in the list of smart home features offered by the Seattle-based e-commerce and tech giant. So far, Amazon has not had much success with household robots. The company's Astro robot, which helps with tasks like setting an alarm, was unveiled last year at an introductory price of $1,000.
An iRobot Terra lawn mower is shown in Bedford, Mass., on Jan. 16, 2019. Amazon on Friday announced an agreement to acquire iRobot for approximately $1.7 billion. An iRobot Terra lawn mower is shown in Bedford, Mass., on Jan. 16, 2019. Amazon on Friday announced an agreement to acquire iRobot for approximately $1.7 billion. NEW YORK -- Amazon on Friday announced it has agreed to acquire the vacuum cleaner maker iRobot for approximately $1.7 billion, scooping up another company to add to its collection of smart home appliances amid broader concerns about its market power.