Indisputably, the banking sector in Serbia is probably the most developed and competitive segment of the national economy, in terms of business aspects but also in the area of regulatory harmonization with Basel standards and European Central Bank (ECB) guidelines. It will remain one of the key generators of further development. In 2017, total balance-sheet assets of the Serbia banking sector amounted to approximately 28 billion euros, of which two-thirds is foreign-owned. The past period was marked by the consolidation of the banking sector and withdrawal of Greek banks, which resulted in a total of 29 active banks. Expectations are that the consolidation process will continue, with competition remaining at a satisfactory level, ultimately benefiting clients.
Artificial intelligence is no more a new word to any folk; neither any sector is untouched from this technology. In present time most of the companies are taking benefit of such technologies then how banking and finance sectors would be left behind. In this era everything is really fast paced and satisfying consumer's requirement is crucial aspect to attain success. Artificial intelligence has boosted finance technology and has brought precision to the highest level along with a fast speed. Another important phase of fintech sector which is revolutionized with the help of artificial intelligence is enhanced customer experience and engagement level.
Marta Michałowska is the Digital Marketing Manager at Synerise. In the industry for four years, Marta knows how to create creative content, what a perfect landing page is, and how to prepare a valuable, aesthetic business presentation. After hours, she is a PhD student and academic lecturer at the University of Warsaw.
The banking industry is currently facing turbulent times, given the credit squeeze in the economy and the recent consolidation of state-owned banks. With the advent of digital banks and FinTech startups in the lending sector, the banking industry will continue to face disruption. This augurs well for the economy, which is showing signs of a slowdown given the 5 percent Gross Domestic Product (GDP) growth in the last quarter and will lead to greater financial inclusion as more people and Small and Medium-sized Enterprises (SMEs) are able to access credit at reasonable interest rates. To stay relevant and compete in this new landscape, banks need to embrace the new ecosystem – Unified Payments Interface (UPI), India Stack, Open Application Programming Interface (APIs) – and modernise their legacy technology estate.