What are the hottest digital marketing tools you should be using in 2019? As we test out a lot of online marketing tools, we are going to share the ones we use on a regular basis. This may not be the definitive list of all the best digital marketing tools out there, but it is the contents of our well-equipped toolbox, and it's definitely worth your consideration. Marketing automation is a big growth area and if you haven't invested in a tool now is the time to do so. Let's look at some numbers. By 2025 the market for marketing automation software is predicted to reach 7.63 billion. It can streamline a lot of key marketing functions, and it's proving itself as a great revenue driver for companies large and small Many marketers choose to invest in MA because it gives them the ability to generate more and better quality leads. Research shows that companies that use these tools generate leads have a 53% higher conversion rate on average. And this is just one of the many areas where marketing automation can super-charge your results. We use Ontraport for most of our marketing automation needs. We also like to use Zapier which links hundreds of apps and helps us automate repetitive tasks. Ontraport is a powerful email marketing automation platform.

Need to add more video to your social media content? In this article, you'll discover five easy-to-use tools to bring more video into your social media marketing. Biteable is a desktop tool that boasts hundreds of video clips and images that are easily integrated into professionally designed templates. In addition to video footage, it also provides simple animation and claymation sequences to help you produce engaging explainer videos in just a few hours. Start with the Template Selection wizard to find the right template for your goals (Share, Promote, Present, or Update).

Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you'll discover 23 tools and apps shared in the Social Media Marketing podcast's Discovery of the Week. The Taco app lets you combine tasks and tickets from different places, such as Trello, Evernote, and email, into one master to-do list. Sign up for free at TacoApp.com and connect it to all of your other services. Taco will connect to more than 35 services such as Asana, Basecamp, Evernote, Highrise, Slack, Wunderlist, Gmail, and even an RSS feed. Taco is a free desktop app and has a Chrome extension. Plus, you can use it on mobile if you bookmark it on your mobile browser. Grammarly is a great way to spell-check your social media posts.

And a staggering 97% of marketers believe video has helped increase user understanding of their product or service. If your digital marketing strategy doesn't leverage the potential of video marketing, you are leaving a lot of money, conversions, and engagement on the table. Brands need videos to create awareness and boost engagement. But which tools should you use to make your videos? I've made a list of 13 of the best video-making tools to choose from.

Wondering how to improve the visual and written content you share on social media? Want a list of tools to help? In this article, you'll find 26 helpful tools and apps from the Social Media Marketing Podcast's Discovery of the Week. In the app, you can edit an iOS live photo or any video so it plays like a live photo when someone presses and holds the thumbnail image. Although the app takes advantage of the iOS Live Photo feature, when you post the resulting photo on social media, the effect works on any mobile device. You can use the intoLive effect to reveal a cool little surprise when someone interacts with your social media post. For instance, The Modern Tog created a Facebook post with a thumbnail image that says, "Press and hold." When people press and hold the image, they see a short video that explains how to create the effect themselves. Putting text on the thumbnail that says, "Press and hold" is a good idea because part of the surprise is that the interactivity works differently from what people expect on social platforms. The text ensures people know what to do. Add text to the image you want to use as a thumbnail and save it to Photos on your iOS device. Then in the intoLive app, add the thumbnail as the first video frame.