Importance of Customer Experience in Marketing

@machinelearnbot

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are spending more time in focusing on the broader business strategy instead of just focusing on advertising. The infographic titled, "Let's Talk about Customer Experience". According to Gartner study, in the coming years, most of the companies are expected to compete predominantly on the basis of customer experience. Delivering a satisfied and excellent customer experience is the new battleground of the brands.


Understanding Customer Data with Artificial Intelligence

#artificialintelligence

Project Summary: As individuals interact with technology and engage with firms via technology leaving a digital footprint and many data points, firms are in a position to paint a clearer picture of customers and customer segments. Big Data enables informed decision making and the ability to predict future customer behaviour. The application of Artificial Intelligence to business problems remains in its infancy, yet the potential to utilise algorithms and potential machine learning to better understand customers remains a fruitful opportunity. Not only does artificial intelligence have the potential to inform customer behaviour but also to inform service provision and reduce manual human input to systems and procedures. While such technology enables firms to personalise products and services to each of their customer segments and better understand their customers' needs, it raises important questions over privacy and consumer trust towards the firm.


Inflection Points: Seizing The Moments In Customer Loyalty

@machinelearnbot

Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick. Companies must move away from just collecting customer data, to using it in a way that provides more value or a better experience for their customers. Why companies want certain types of customer data and what the benefits for the customer will be?


How brands can use customer insight to inspire true loyalty

@machinelearnbot

Customers have gradually high expectations of the brands with which they share their data. Today the way companies collect and use data, and the way their customers share it, is changing. For years companies have been striving to create customer loyalty programs that stick.


Predicting Customer Behavior with Analytics

@machinelearnbot

Want to get more value from your customer data? This infographic illustrates the most widely used sources of customer data, and the benefits you can get when you predict customer behavior. These findings are based on a recent study by Alteryx and AbsolutData, and include some challenges that prevent analytics from being used as effectively as it could be to drive critical improvements in sales, marketing, customer satisfaction/loyalty, and operational efficiency.