Tinder Age Discrimination Lawsuit: Court Sides With Men's Rights Activist

International Business Times

A United States appeals court in California has ruled against Tinder in a case that charges the popular dating service has been discriminating against older users by charging a higher price for premium features.

Is Tinder Plus' Age-Based Pricing a Discount for the Young or a Surcharge for People Over 30?


Future Tense is a partnership of Slate, New America, and Arizona State University that examines emerging technologies, public policy, and society.

Tinder settles lawsuit over age discrimination


Mature romantics just caught a break. Tinder has settled a lawsuit accusing it of age discrimination for charging the 30-and-up crowd double to subscribe to its premium Tinder Plus service. The Match Group-owned brand will pay $17.25 million in cash and in-app features (such as $25 checks, Super Likes and Plus/Gold subscriptions) to users who had to pay $20 per month instead of the $10 offered to younger customers. Tinder will also have to stop charging general age-based rates in California, although it will have the option of discounting service for people 21 or younger. The woman behind the lawsuit, Lisa Kim, will also receive $5,000.

Match Group's Tinder emerges as cash cow courtesy of data science, dynamic pricing, paying off tech debt


Match Group is ramping up the monetization on its popular Tinder app as investments in technology infrastructure, data science and market segmentation start to pay off. OKCupid and PlentyofFish and revved the growth engine that is Tinder. Gregory Blatt, outgoing CEO of Match Group, said that Tinder has been able to use the new "Likes You" feature to up sell customers to Tinder Gold, a premium plan. Tinder also has Tinder Plus, which is another premium service. Overall, Tinder added 476,000 paying monthly customers in the third quarter to hit 2.6 million.