With several companies having helped popularize the format, it is testament to the growing position of so-called "out-stream" video ads that there is now a supply-side ad platform (SSP) dedicated to them. Company chief revenue officer and president Chris Scott, the former Admeld, Criteo and Yieldo exec who joined in February, tells Beet.TV that ConvertMedia is gaining more partnerships with demand-side partners, too. "TubeMogul, Videology, and Index are integrating with us," he says. "We see that as a powerful testament to what we're doing. A lot of agencies will now be able to buy through those partners."
Taylor Swift's newest music video has arrived and it opens with the pop star emerging from a grave. Swift's music video for "Look What You Made Me Do" premiered during the MTV Video Music Awards. The video begins with shots of a cemetery and a decomposed Swift crawling out of a grave before shifting to several more glamorous looks. The macabre opening plays on one of the key lines from the song, in which Swift says the old version of herself can't come to the phone because she's dead. The video ends with Swift appearing as several characters from the music video, and her life.
More than 15 years ago, Blink 182 shocked with their video for "What's My Age Again?" that featured the band running around naked. Now, they've updated the concept for a new video that features naked women running around. "She's Out of Her Mind" hit YouTube on Thursday thanks to Spotify. The video appeared with a message that explained, "As part of the new Spotify original series, Flash Frame, Blink unveils the new video for their latest single, paying homage to a certain classic clip that helped catapult the band to early success." The video shows three women running around and passing by similar sites and people to those that the band encountered in their 2000 video.
At last month's F8 conference, Facebook announced that a video chat feature for Instagram was in the works. Today, that starts rolling out to users across the world. And as was previously announced, it works with groups, too. The video chat automatically adjusts as more people are added to a maximum of five participants, yourself included. You can minimize a video call in progress to a small window and scroll through the rest of the app, which should please the multitaskers out there.While that's being rolled out, Instagram has also revamped the Explore tab, keeping the tile-style look but expanding the topics to include sports, movies and a section curated especially for you based on past behavior.