Institutions are set to welcome a group of students who live their lives in a digital world. They may, for example, have never set foot in a bank branch, and they cannot conceive of life without a smartphone and the instant access to information that it provides. Their expectations of always-on, instantly available services are set by the likes of Amazon, Uber, and Netflix. In short, when these digital natives start arriving on campus, they'll bring with them some very different ideas about how life should be organized and how they expect to navigate every element of their experience--from lecture halls to living accommodations. As institutions begin to realize that digital experience extends well beyond offering online classes, we're starting to see the same focus today on providing enhanced digital environments as there was on developing better physical spaces a decade ago.
Accenture is stepping up its interactive content expertise with the acquisition of Mackevision, a company that has created computer generated effects for shows like Game of Thrones. While the Mackevision purchase seems a bit out of scope for Accenture, the consulting firm is increasingly creating 3D and immersive product content. Accenture Interactive aims to create next-gen customer experiences using tools such as augmented and virtual reality. Terms of the deal weren't disclosed. The most obvious examples of Mackevision's content is CGI visual effects in films and broadcast video.