Technological interventions in the fields of biometrics and facial recognition have set new innovations in the domain of artificial intelligence. Nowadays, it is implemented in various applications and industry verticals, from unlocking devices to criminal detection. The face recognition technology can be used to identify or authenticate a person. In just a few seconds based on their facial features; therefore gaining better advantage palm print or fingerprint. One of the significant benefits of Facial recognition is that it doesn't need any human interaction.
Our brains are wired in a way that they can differentiate between objects, both living and non-living by simply looking at them. In fact, the recognition of objects and a situation through visualization is the fastest way to gather, as well as to relate information. This becomes a pretty big deal for computers where a vast amount of data has to be stuffed into it, before the computer can perform an operation on its own. Ironically, with each passing day, it is becoming essential for machines to identify objects through facial recognition, so that humans can take the next big step towards a more scientifically advanced social mechanism. So, what progress have we really made in that respect?
While most of us find it easy to recognise highly familiar faces such as those of family and friends, identifying faces that we have only briefly encountered is much more difficult. In fact, some research suggests that even experienced passport control officers make a large number of errors when matching faces to identity documents. Yet, recent work reveals that a small number of people may have extraordinary face recognition skills, outperforming typical people on a range of face recognition tasks. Bath researchers found that a small number of people may have extraordinary face recognition skills, outperforming typical people on a range of face recognition tasks. 'Super recognisers' have an uncanny ability to recognise faces, remembering people they have not seen for decades, who have substantially changed in appearance, and who they have only fleetingly encountered.
Facial recognition technology is generating lots of excitement. Yet, it is also very controversial around issues like privacy, reliability, possible bias and lack of regulation. As a result, businesses must beware of the potential disadvantages of facial recognition. There is much criticism about the use of facial recognition technology. Thus, interest groups tend to be very opinionated about it.
The Facial Recognition Technology Is Known to Have Gained a Foothold in Many Industry Verticals and It Keeps on Continuously Charting New Ground. Facial Recognition has gained so much traction in an entire host of verticals and applications (according to Variant Market Research, its market is expected to be worth some $ 15.4 billion by 2024) that most anyone, regardless of the kind of business they are in, should look into whether the technology could come in handy in reaching their business objectives. In part, this is owing to the ability of the Facial Recognition technology to better equip and advance the field of expertise known as Marketing, - something universal and of the utmost importance to most industries. Moreover, Face Recognition can make a dent in precisely those areas of Marketing, in which the now rampant Digital Marketing falls short, or is, simply, irrelevant. What are those areas, how much headway has been made already and what are the potentialities one should be aware of?