Regardless of industry, the companies that win in the digital era are those that take the shortest paths to the best results. That means getting the right information in the right hands at the right time. These realities are why more organizations are turning to cognitive solutions. Our market report, "The cognitive advantage: Insights from early adopters on driving business value," reveals that early adopters employ cognitive computing for competitive differentiation. In fact, 65 percent say that cognitive adoption is very important to their strategy and success, and more than half regard cognitive computing as a must-have to remain competitive.
To build an effective and scalable solution, developers need technology that can be deployed around the world and still provide results with high confidence. To that end, we've spent the last year investing in making our Cognitive Services enterprise-ready and bringing them to general availability, ready for production use. Cognitive Services are a set of intelligent APIs and services that are used by more than 1.2 million developers and thousands of businesses throughout 150 countries across every industry from retail to healthcare to public sector to manufacturing and non-profit organizations. We've deployed more services into the Azure data centers around the world, written more documentation in multiple developer languages, re-architected products to change the way we store and retain data in order to give controls to users over their data, adhering to the highest standards available. All while meeting strict SLA standards that we require for every Azure service.
At Chatterbox Labs we are working with leading global technology and consulting organisations who are delivering our cognitive technology into their clients with remarkable speed and scale that is delivering exponential results. There are seemingly hundreds if not thousands of use cases across industry and geography that our Cognitive Engine can be applied to and the results are astonishing. 'Work' that used to take days, weeks or months to complete is literally being reduced to mere seconds opening up possibilities to further streamline or enhance other areas of'work' in our partner client companies. Make no mistake our mantra is not to replace humans but to augment and enhance their existing skill-sets. Everyone knows there is inefficiency embedded across organisations; whether they are public or private sector; large or small.
Marketing technology has fundamentally recast the way marketers work. Analytics has provided much deeper insights into consumer behaviour and expectations, while new generations of marketing applications have made it easier to respond to customers by providing information and offers that best align to customers' needs. But, while marketing has come a long way, there is a revolution building that promises a huge jump forward in how marketers work: cognitive computing. This is a topic we explored in depth recently during a series of senior executive round tables with ADMA in Sydney and Melbourne. Like the participants in the round tables, you will certainly have heard of artificial intelligence and virtual reality.