This time of year, we marketers love to make bold predictions about the year ahead. We are perennially excited about the shiny new thing. That excitement can keep us informed but it can also distract us from what may actually be most important for our marketing strategy, our brand, and our business. It can also keep us tethered to the marketing herd, chasing the same tactics as everyone else. "Rather than glorying in the pornography of change, good marketers should be learning from 2018 to improve their strategy and execution in 2019… "When you lose your shit talking nonsense about all the massive, gigantic, tectonic changes, you miss the possibility of making good solid strategic decisions for the year ahead.