Disruptive technologies are advancing healthcare at an extraordinary pace. By 2020, there will be 50 billion devices connected to the internet, and many of these devices will be tracking the health data of individuals. This will empower consumers in an exciting way, but it will also fundamentally shift how healthcare companies work and interact with their customers. Today's infographic comes to us from Publicis Health and it is the introduction to a seven-part series about the future of healthcare, and how companies will have to adapt to stay relevant. Commoditized 76% of consumers expect pharma/healthcare providers to provide services that help them manage their health.
Patient engagement and user experience is a goal high on the priority list for many hospitals and health systems that wish to enhance communication with consumers, better include patients in their care decisions and ultimately improve outcomes. Information technology can help caregivers on the front lines of healthcare better engage people to nail down these ambitions. And the next generation of patient engagement IT will offer better and new tools and approaches to help caregivers and others aim high and hit the mark. Better bidirectional messaging with members of a patient's care team is a next-generation feature of patient engagement technology, said Brian Eastwood, an analyst at Chilmark Research, a healthcare IT consulting firm. "Such communication – in a patient's preferred modality, whether via text message or within an engagement app itself – addresses the lag time between responses that is common with e-mail or phone communication," Eastwood said.
The year ahead offers some promising trends--and optimizing the full potential of digital health will be the key to real progress. One of the reasons that meaningful use has not been as successful as hoped is lack of an infrastructure to support patient engagement and data exchange capabilities. Building that infrastructure is key to making sustainable changes to care delivery and to achieving the full transition to value-based care. That is why technology will be the KEY driver of healthcare trends in 2016. In 2015, we saw great strides made by providers, payers, and pharmaceutical companies to change the way we deliver, access, and think about healthcare.
Predictive analytics, artificial intelligence, machine learning, personalization, consumer-centric services, enhanced security and telehealth all will affect the delivery and business of healthcare in big ways in 2020, according to five health IT experts from GetWellNetwork, a digital health company that focuses on the patient experience and patient engagement. Healthcare IT News interviewed the CEO, CSO, CISO, CTO and vice president of strategy at GetWellNetwork to get their perspectives on where health IT is headed this year. Their answers ran the gamut, and are good indicators for where healthcare provider organization CIOs and other provider IT leaders need to keep their eyes on. In 2020, predictive guidance will enhance patient workflows, leading clinicians to increasingly deliver the right modality of treatment, adjust treatment recommendations as needed and triage patients to the right location throughout their care journey, whether it is the ER, urgent care or an at-home video consultation, said Robin Cavanaugh, chief technology officer at GetWellNetwork. "Additionally, predictive analytics will guide patient care by suggesting additional healthcare services that similar patients have utilized, augmenting treatment protocols with healthy living suggestions and curating information to resources that may be helpful after treatment," he added.
Convenience has become a key factor in determining the value of any service provided, which of course includes digital healthcare services. Our behavior as consumers has adapted accordingly with the disruption that digital technologies dealt each industry in the world. So, if you are a hospital or a doctor wondering how you can better care for your patients and earn their word of mouth... here are 6 trends that will boost your healthcare services exponentially: From addressing inquiries over the phone, email, WhatsApp or even Chatbots; the point is to deliver quality healthcare and comfort patients. Being able to clear their inquiries and one-time consultations with a specialized medical professional over the phone allows patients to enjoy a convenient medical experience free of unnecessary burdens such as booking an appointment, commuting, finding a parking space, pretending to be amused by last year's medical journal magazine in the lobby, walking in to your office after 30 min. Your patients will be able to book appointments comfortably via the app or leave an inquiry for you to answer.