The martech space continues to grow at a huge rate, as evidenced by the nearly 5,000 companies included in latest Marketing Technology Landscape that's been released in conjunction with the first day of MarTech Today's MarTech conference. The long-running martech landscape was produced by Scott Brinker of ChiefMartec and chair of our MarTech event, with help this year by Anand Thaker, CEO of IntelliPhi.
Ysance, the provider of people-based marketing platform, has announced the launch of Stories, a cutting-edge AI-centric marketing engine. The latest AI martech tool will help marketers analyze and influence omnichannel customer journeys. Ysance, founded in 2005, will launch the Stories at the National Retail Federation's (NRF) Big Show in New York City, January 15-17, 2017. Marketers have a hard time understanding the kind of experience customers expect from their first interaction with the brand. No matter how good the product is, a poor or even an average customer experience can severely dent the marketing campaign.
Never Stop Marketing, a leading provider of blockchain marketing services, released the Blockchain Marketing Technology Landscape (BMTL) for Q2, 2018, which illustrates a nearly 400% growth in blockchain martech and adtech startups in the past six months. "We are seeing a tremendous growth rate," said Jeremy Epstein, CEO of Never Stop Marketing. "The explosion in the crypto market is driving innovation in decentralized MarTech. It took over three years for digital marketing technology solutions as a whole to grow 400%from 2014 to 2017 and this market shows no signs of slowing down." First-Movers Showing Some Traction While not represented in the landscape per se, Never Stop Marketing's research also uncovered some nice stories of traction on the part of some of the more established players in the market.