Soleio Cuervo isn't resentful that Facebook FB -2.54 % expanded its menu of emotions beyond the "Like" button. Now there are emojis to tell your friends that you're sad, angry, laughing, surprised, or that you really love something. As opposed to just liking it. Mr. Cuervo, who went to work for the social-media juggernaut in 2005 as employee No. 30 and one of its first designers, is credited for bringing the world that now ubiquitous "Like" icon. "Disrespected?" he asked as we sat in Facebook's offices, on Ninth Street off Broadway.
As soon as Feb. 8, fans of Mexico City-based Jose Cuervo will not only be able to drink its popular tequila, but own a piece of the company, as well. Nearly 11 months after the biggest producer of tequila reportedly began approaching banks, the company hopes to raise more than $700 million at its initial public offering of 476.6 million shares--priced at between 30 and 34 pesos, or between $1.41 and $1.60 each--Reuters reported Wednesday. Jose Cuervo, a 250-year-old company passed down through Mexico's billionaire Beckmann family, delayed its attempt to go public in late November as a result of the surprise election of President Donald Trump. But as of Wednesday evening, the future looked brighter for Jose Cuervo--if only temporarily. As Gerardo Copca, an analyst at the Mexican financial advisory firm MetAnalisis, told CNBC Wednesday, the timing might have to do with what appeared to be a more dialogue-based relationship between the U.S. and Mexico.
Ford and tequila producer Jose Cuervo are collaborating to test the use of leftover agave plant fibers as a source of sustainable bioplastic. Parts made using the material could help the automaker manufacture lighter, and therefore more fuel-efficient, vehicles while reducing its environmental footprint. Automakers currently use plastic made from petroleum and natural gas, making the fibers left over from the distillation process a greener alternative. After Jose Cuervo harvests an agave plant it is roasted, pressed, fermented, and distilled to make tequila. The process results in leftover agave fibers that the producer uses as compost.
Tequila, weed, cash, and a Ford car could be the elements for a hell of a road trip, but they're also part of the automaker's efforts to be more sustainable. At a Ford-sponsored panel discussion August 16 in San Francisco, senior technical leader Debbie Mielewski showed how the company was working with famed tequila maker José Cuervo to use less plastic in its car parts. José Cuervo had tons of strong, durable agave fiber left over from tequila production. The company was using some of it for compost, as well as paper and local crafts, but much of it was going to waste. Because its operations happened to be near Ford's automotive plants in Mexico, Mielewski and her team had a perfect opportunity to try the fiber as a reinforcing material for plastic.