Following on the heels of the North American introduction of its Audience & Crowd Analytics solutions at InfoComm 2017, AdMobilize, the artificial intelligence and computer vision company, has announced that it will bring the same technology to European customers at ISE 2018 at Booth #8-R330 in the RAI Center (February 6-9, 2018). According to AdMobilize co-founder and CEO Rodolfo Saccoman, the ISE debut will mark the start of the company's next phase of market expansion and is timed to leverage the power and reach of its international partnerships with commercial AV and DOOH advertising market leaders that include Signagelive (UK), avt (Australia), Ayuda Media Systems (Canada), PersonifAI (Lithuania), Invian (Peru), MediaEdge (Japan), UBI Communications (Canada), Grupo EDM (Mexico), SmartLink Systems (USA), and NanoLumens (USA). "Integrators throughout the UK, Europe, Africa, Asia and the Middle East are about to experience what forward-looking companies in North America are swiftly embracing," Saccoman said today. "The era of robust, reliable, easy-to-install and maintain audience and crowd analytics is at hand and this era promises to make channel-specific visualization solutions much more effective customer engagement solutions." According to Saccoman, the AdMobilize Crowd Analytics solution empowers customers to quantify any space anywhere by utilizing customized audience measurement, report aggregation and audience triggers in distinct environments like retail, shopping malls, airports, other transportation centers, arenas, as well as in outdoor public spaces.
AdMobilize, headquartered in Miami, FL with offices in London, UK, Bogota, Colombia, Sao Paulo, Brazil is a venture-backed AI company with seamless solutions for implementing advanced computer vision technologies in the brick and mortar world. The company has one clear mission; connecting the physical world to the online grid. Our "drop in" solutions yield to each customer's hardware/software needs. AdMobilize's suite of analytics and engagement products are designed to be "Plug and Measure", enabling real-time audience analytics and intelligence to be instantly activated at scale on any software/hardware platform. AdMobilize offers the industry's most complete and accurate analytics/engagement solution for digital signage, OOH, DOOH, retail, live events, small business, malls, restaurants, and beyond.
There are plenty of add-on boards and HATs for the Raspberry Pi that add functionality to the computer, from simple things like LEDs or motor controllers, to sensor suites and enterprise security. The MATRIX Creator is something a little different, though, adding a huge number of functions in a bid to open up development with the Raspberry Pi to IoT and beyond. "The MATRIX Creator is an all-inclusive hardware device that connects to the GPIO pins on the Raspberry Pi and provides a means for any developer around the world to start making machine learning, computer vision, and Internet of Things applications within minutes," explains Rodolfo Saccoman, CEO of AdMobilize, the company behind the MATRIX. "We see it as being a building block for the democratisation of IoT and AI. Just as how the iPhone created an all-in-one hardware device that allowed developers to unleash their creativity and build amazing apps, which in turn revolutionised the world, we see the MATRIX Creator doing the same thing for a multitude of industries such as smart homes, intelligent buildings, robotics, security, industrial control, smart retail, drones, custom maker projects, and many more."
I love AdWeek in NYC; it always exudes elevated levels of "thinking collisions per capita" in the advertising industry. Obviously, I am not siloed on being bullish about the growth projections of outdoor advertising and digital signage. Research suggests a global OOH ad spend of $38B for 2018, with 38 million connected digital screens (for advertising, communications, wayfinding, menu boards, and so on). Particularly this year during AdWeek, it seemed out of home advertising (OOH / DOOH) was having a feast of media coverage, including AdAge (Digital Tech Lights a Fire Under Out-of-Home Advertising) and Recode (Billboards -- yes, billboards -- are having a heyday in a digital world), among other high visibility pubs. I see the OOH industry reaching the beginnings of an exponential revenue scalability curve.