To Truly Delight Customers, You Need Aesthetic Intelligence


Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that in additional to traditional and emotional intelligence, great leaders also need to develop what she calls aesthetic intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. Brown argues that in today's crowded marketplace, this kind of AI is what will set companies apart -- and not just in the consumer products and luxury sectors. B2B or B2C, small or large, digital or bricks-and-mortar, all organizations need to hire and train people to think this way. Brown is the author of the book Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond. ALISON BEARD: Welcome to the HBR IdeaCast from Harvard Business Review. Apart from being both popular and profitable, what do all of these products and services have in common? Our guest today says that they're all created with something she calls aesthetic intelligence. Pauline Brown is a former chairman of North America for the luxury good company, LVMH and also previously worked at cosmetic company Estee Lauder. After decades in business she's come to believe that her kind of AI can help any organization to be more successful. She says it can be developed in both.

Ban on plastic microbeads comes into force in the UK

New Scientist

A UK-wide ban on the manufacture of cosmetics and care products containing tiny pieces of plastic known as "microbeads" has come into force. The move is aimed at protecting the marine environment from one source of plastic pollution, as microbeads are washed down the drain and can enter the seas and be swallowed by fish and crustaceans with potentially harmful effects. Manufacturers of cosmetics and personal care products will no longer be able to add the tiny plastic pieces to rinse-off toiletries such as face scrubs, toothpastes and shower gels. The ban on the manufacture of products containing microbeads will be followed by a ban on the sale of such products in July. A report in 2016 found that more than a third of fish in the English Channel are contaminated with microscopic plastic debris from exfoliating skin scrubs, synthetic fabrics and other everyday products.

CES 2017: Why do we even need a Wi-Fi hairbrush?

USATODAY - Tech Top Stories

Two household items are going'smart' and trust us, you will want them. Check out the'world's first-ever smart hairbrush' and a'hands off' and'transfer free' washer dryer combo that made their debut at the Consumer Electronics Show in Las Vegas. Add your hairbrush to the growing list of household items going "smart." During the Consumer Electronics Show in Las Vegas, attendees witnessed the debut of "the world's first-ever smart hairbrush," part of a collaboration between luxury hair care brand Kérastase, tech firm Withings and L'Oréal's Research and Innovation Technology Incubator. The hairbrush joins the toothbrush, water bottle and the toilet as dumb household items turned smart.

Plastic microbead ban: What impact will it have?

BBC News

A UK-wide prohibition on the use of plastic microbeads in the manufacture of some cosmetic and personal care products has come into effect.