The rise of AI and machine learning is impacting every sector, not just in terms of the marketing tools that exist to reach consumers with the right messages at the right time, but in the very products that brands can offer to their audience. From automated chatbots to intelligent recommendation engines, AI is enabling brands to personalise the products in new and exciting ways. One of the latest firms to take advantage of this technology is P&G skincare brand Olay, which has recently expanded its Olay Skin Advisor service to customers worldwide. The AI-powered platform is designed to help women better understand their skin, and find the products best-suited to their personal skincare needs. Mobile Marketing Magazine spoke to Dr. Frauke Neuser, principal scientist at Olay, about what led the brand to embracing AI. "What people don't realise is we have a lot of expertise and a lot of data in the area of imaging, both image capture and image analysis, and that's one of the core elements of the Olay Skin Advisor," said Dr. Neuser.
BARCELONA, Spain--(BUSINESS WIRE)--Today, global skincare brand Olay celebrated its Mobile World Congress debut with the global launch of Olay Skin Advisor, a new platform designed to help women better understand their skin and find the products best-suited to their personal skincare needs. Rooted in a suite of artificial intelligence technologies, Olay Skin Advisor marks the first application of deep learning in the beauty industry, arming women with the knowledge they need to care for their skin and better navigate the often-confusing beauty aisle. "Shopping for skincare has never been more overwhelming, as women are faced with thousands of products and promises," said Dr. Frauke Neuser, Principal Scientist for Olay. "Olay's research shows that browsing the shelf is the #1 purchase influencer for women, yet 1/3 of women do not find what they are looking for. We saw an opportunity to help women understand their skin better than ever, before they even step foot in the store.
As someone with curly but fine strands, I've struggled to style my hair--especially straighten it--without singing it. While that sounds dramatic, it's true: I've spent years fighting my cowlicks with a myriad of blow dryers, flatirons, and straightening brushes with little success. What's more, because it's oh so thin, my hair breaks tremendously easily with any heat--especially when I'm fighting against my Jewish curl patterns as hard as I tend to. So when I stumbled upon the Revlon One-Step Volumizer Hair Dryer ($60), it seemed almost too good to be true. Not only do many reviewers swear it cuts drying time in half, many also have since ditched other heat styling tools, no matter how well loved, since they leave hair flattened--exactly what this dryer promises not to do by lifting at the roots for bouncy, full hair.