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The Evolution of the Customer Buyer Journey - Sentia Says

#artificialintelligence

In the distant past (say 25 years ago) think about how you purchased a product. Somewhere you would get motivated to purchase an item from TV, radio, newspaper, magazine or word of mouth. Then you likely visited a physical retail store, looked at the various offerings of the product available and if there was a brochure or literature to review you would look at the feature sets. Then the Sales representative would come over, (hopefully) ask you some questions to find out what you were looking for, get your budget, run through any buying objections and they would work to help you figure out if the product was right for you. If they had done this well, then you would likely buy the product from that store.


Repeated Contextual Auctions with Strategic Buyers

Neural Information Processing Systems

Motivated by real-time advertising exchanges, we analyze the problem of pricing inventory in a repeated posted-price auction. We consider both the cases of a truthful and surplus-maximizing buyer, where the former makes decisions myopically on every round, and the latter may strategically react to our algorithm, forgoing short-term surplus in order to trick the algorithm into setting better prices in the future. We further assume a buyer's valuation of a good is a function of a context vector that describes the good being sold. We give the first algorithm attaining sublinear (O(T {2/3})) regret in the contextual setting against a surplus-maximizing buyer. We also extend this result to repeated second-price auctions with multiple buyers.


The Marketing & Sales Evolution of the Customer Buyer Journey

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How has the Customer Buyer Journey changed? How has it changed the sales & marketing relationship? In the distant past (say 25 years ago) think about how you purchased a product. Somewhere you would get motivated to purchase an item from TV, radio, newspaper, magazine or word of mouth. Then you likely visited a physical retail store, looked at the various offerings of the product available and if there was a brochure or literature to review you would look at the feature sets.


Cave-like abode searches for a whimsical buyer in Escondido

Los Angeles Times

Domed ceilings, stained glass windows and hand-carved details fill the formless floor plan, which holds four bedrooms and 2.75 bathrooms in 2,107 square feet. Artist Gale Pruitt owns the place, and a few of her sculptures dot the landscape throughout the 15.8-acre setting.


Marketing Analytics for Media Business Buyers

#artificialintelligence

Delivering content and connecting with audiences across channels is standard in media and entertainment today. Traditional approaches to engage with customers and distribute content no longer meet the needs of content providers. SpringML can showcase how you can experiment with AI and ML to make the content discoverable and engaging.