How consumers view the transparency of their AI-enabled interactions - Help Net Security

#artificialintelligence

The ethical use of AI is becoming fundamental to winning people's trust, a new study from the Capgemini Research Institute has found. As organizations progress to harness the benefits of AI, consumers, employees and citizens are watching closely and are ready to reward or punish behavior. Those surveyed said that they would be more loyal to, purchase more from, or be an advocate for organizations whose AI interactions are deemed ethical. The "Why addressing ethical questions in AI will benefit organizations" study surveyed 1,580 executives from large organizations across 10 countries, and over 4,400 consumers across six countries. Among consumers surveyed, 62% said they would place higher trust in a company whose AI interactions they perceived as ethical, 61% said they would share positive experiences with friends and family, 59% said that they would have higher loyalty to the company, and 55% said that they would purchase more products and provide high ratings and positive feedback on social media.


Ethical Artificial Intelligence Becomes A Supreme Competitive Advantage 7wData

#artificialintelligence

As organizations progress to harness the benefits of AI, consumers, employees and citizens are watching closely and are ready to reward or punish behavior. Those surveyed said that they would be more loyal to, purchase more from, or be an advocate for organizations whose AI interactions are deemed ethical. Companies using AI in an ethical way will be rewarded, the study's authors -- a team led by Anne-Laure Thieullent, Among consumers surveyed, 62% said they would place higher trust in a company whose AI interactions they perceived as ethical, 61% said they would share positive experiences with friends and family, 59% said that they would have higher loyalty to the company, and 55% said that they would purchase more products and provide high ratings and positive feedback on social media. In contrast, the study confirms, when consumers' AI interactions result in ethical issues, it threatens both reputation and the bottom line: 41% said they would complain in case an AI interaction resulted in ethical issues, 36% would demand an explanation and 34% would stop interacting with the company. AI may be still relatively new in its current form, but ethical issues resulting from AI systems have been observed and experienced, the survey shows.


Ethical Artificial Intelligence Becomes A Supreme Competitive Advantage

#artificialintelligence

Ethical AI ensures more socially conscious approaches to customer and employee interactions, and in the long run, may be the ultimate competitive differentiatior as well, a recent survey suggests. Three in five consumers who perceive their AI interactions to be ethical place higher trust in the company, spread positive word of mouth, and are more loyal. More than half of consumers participating in a recent survey say they would purchase more from a company whose AI interactions are deemed ethical. Leaders finally sit up and take notice of AI ethics. As organizations progress to harness the benefits of AI, consumers, employees and citizens are watching closely and are ready to reward or punish behavior.


Are your AI-enabled interactions ethical?

#artificialintelligence

Artificial intelligence may radically change the world we live in, but it is the ethics behind it that will determine what that world will look like. Consumers seem to know or sense this, and increasingly demand ethical behavior from AI systems of organizations they interact with. But are organizations prepared to answer the call? In the new report from the Capgemini Research Institute, Why addressing ethical questions in AI will benefit organizations, the Institute surveyed 1,580 executives in 510 organizations and over 4,400 consumers internationally, to find out how consumers view ethics and the transparency of their AI-enabled interactions and what organizations are doing to allay their concerns. In the given scenario, can organizations work towards building AI systems ethically?


Ethical AI use crucial to winning consumer trust, study shows

#artificialintelligence

The'Why addressing ethical questions in AI will benefit organisations' study, conducted by digital think tank the Capgemini Research Institute, found that 62% of the 4,400 consumers surveyed across six countries said they would be more likely to trust a company which they believed operated an ethical AI policy. Anne-Laure Thieullent, AI and Analytics Group Offer Leader at Capgemini, said: "Many organisations find themselves at a crossroads in their use of AI. Consumers, employees and citizens are increasingly open to interacting with the technology but are mindful of potential ethical implications. This research shows that organisations must create ethical systems and practices for the use of AI if they are to gain people's trust. This is not just a compliance issue, but one that can create a significant benefit in terms of loyalty, endorsement and engagement. To achieve this, organisations need to focus on putting the right governance structures in place, they must not only define a code of conduct based on their own values, but also implement it as an'ethics-by-design' approach, and, above all, focus on informing and empowering people in how they interact with AI solutions."