What Is Predictive Advertising & Why Do You Need It?

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Like AI and machine learning, predictive analysis has become a bit of an Internet buzzword in the last few years. The technology already has a wide variety of applications for marketers -- predictive advertising is just one of them. If you're among the many who are still fuzzy about what predictive analysis is, here's a rundown on how it's changing the way marketers advertise today. Predictive advertising is a marketing application of predictive analysis. Predictive analysis, by definition, is the use of consumer data, artificial intelligence and statistical algorithms to identify what could happen in the future.


How Integrating Artificial Intelligence In B2B Marketing Can Scale Your Business

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Every year, new advancements within the technology space have assisted businesses by creating new opportunities for customer outreach. One of the greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial Intelligence in B2B sales and marketing is here to transform the way people interact with brands, information, and services. A good handful of enterprise giants dread the idea of automating their marketing functions with the use of Artificial Intelligence, however, by measuring the effect of AI in the customer service industry, one can affirm that understanding customer nuance and deriving insights from relevant customer data will not be entirely manual or managed by humans alone.


How Artificial Intelligence Can Be Used To Scale B2B Sales and Marketing

#artificialintelligence

Every year, new advancements within the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial Intelligence in B2B sales and marketing is here to transform the way people interact with brands, information and services. A good handful of enterprise giants dread the idea of automating their marketing functions with the use of Artificial Intelligence, however, by measuring the effect of AI in the customer service industry, one can affirm that understanding customer nuance and deriving insights from relevant customer data will not be entirely manual or managed by humans alone.


5 Types of AI Tools to Enhance Mobile Marketing Campaigns

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As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn't think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and Augmented Reality – the ways in which AI is used to offer innovative features and easy solutions for everyday tasks has revolutionized the digital world and shaped web and mobile markets. Amazon and Netflix are already leveraging Machine Learning to market to specific customers.


54 Artificial Intelligence Powered Marketing Tools

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The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.