Apple's press event will take place September 12 and it will likely reveal the much-anticipated iPhone 8 and could also introduce the Apple Watch Series 3. The event will take place at 10 a.m. PST in the Steve Jobs Theater at the new Apple Park campus in Cupertino, Calif., according to media invite shared by Apple Insider.
Apple may not have taken down the cable giants yet, but the folks in Cupertino are dead serious about the future of television. Today, at its annual iPhone launch event, the company also announced a new version of its Apple TV set-top box, leaning into the idea that apps are the future of television while trying to make everything look a little crisper. The new box looks like the old box: It's still a chunky black square, with that love-it-or-hate-it Siri remote. Thanks to some internal upgrades, it can now push 4K and HDR content out to your TV, assuming your set can handle that kind of high-res stuff. Apple's a bit late to the 4K party, but may be just in time: Sales of 4K TVs have spiked over the last couple of years, and by next year it'll be all but impossible to buy a big TV that doesn't do 4K.
Apple's new iPhone SE is the lowest-priced iPhone ever. "This is a symbolic threshold," says Frank Gillette, an analyst with Forrester Research. "Apple going below 400 is big." The SE is expected to do well in India and China, where having a lower-priced iPhone gives Apple an edge it didn't have before. The new device, announced Monday, is basically an iPhone 6S in a smaller, 4-inch body, and is a 38% discount to the current 4.7-inch iPhone 6S, which starts at 650.