Apple's press event will take place September 12 and it will likely reveal the much-anticipated iPhone 8 and could also introduce the Apple Watch Series 3. The event will take place at 10 a.m. PST in the Steve Jobs Theater at the new Apple Park campus in Cupertino, Calif., according to media invite shared by Apple Insider.
Apple may not have taken down the cable giants yet, but the folks in Cupertino are dead serious about the future of television. Today, at its annual iPhone launch event, the company also announced a new version of its Apple TV set-top box, leaning into the idea that apps are the future of television while trying to make everything look a little crisper. The new box looks like the old box: It's still a chunky black square, with that love-it-or-hate-it Siri remote. Thanks to some internal upgrades, it can now push 4K and HDR content out to your TV, assuming your set can handle that kind of high-res stuff. Apple's a bit late to the 4K party, but may be just in time: Sales of 4K TVs have spiked over the last couple of years, and by next year it'll be all but impossible to buy a big TV that doesn't do 4K.
Apple is inching closer to becoming the first trillion dollar company after the firm's market value passed $950bn (£708bn) for the first time. After Apple's annual conference opening on Monday, the company's shares increased by 0.8 per cent to $191.83 (£142.86) Sales of the iPhone have been strong since the start of this year with the company also buoyed by the news that legendary investor Warren Buffett scooped up another 75 million shares in the first quarter of this year. The news comes as technology shares in other companies such as Amazon, Netlix and Baidu reach new highs not seen since 2001, beating markets elsewhere. Apple is inching closer to becoming the first trillion dollar company after the firm's market value passed $950bn (£708bn) for the first time.