Robo-advisory services are often associated with millennials. This makes sense since these services' client base skews younger than that of traditional wealth management firms. Wealthfront, for instance, has previously reported that 60% of its customers are younger than 35, while Betterment has said that 75% of its customers are under the age of 50. Robo-advisers also offer features that millennials prefer: simple and transparent fee structures, an intuitive digital user experience, and personalization based on the user's appetite for risk. Plus, today's robo-advisers are aggressively positioning themselves as the millennials' answer to traditional, stodgy wealth management firms, as evidenced by their marketing campaigns.
"Customer experience is chief among the areas where traditional financial institutions have fallen short. Not long ago, wealth management was considered a service almost exclusively confined to the affluent. With their millions at the ready, wealthy investors could use wealth managers to provide a range of tailored investment-related services, and those services would normally come at a high price. But these days, such a perception of wealth management is becoming old, or simply not accurate. Innovation broke down those barriers of exclusivity, enabling services that were previously only accessible to the privileged few to be in the hands of the masses of ordinary investors. Wealthtech falls under fintech as a segment which specifically focuses on technology that aims to transform wealth management and retail investment. It involves the application of digital solutions to wealth management, ultimately providing new channels to deliver more efficient, cost-effective and efficient ...
Evolving consumer expectations, the rapid adoption of technology and new competitors entering the markets are placing new demands on today's wealth management firms. These trends are re-shaping the look and feel of the industry, and the change is happening across all aspects of the value chain, from client acquisition to advice to ongoing portfolio monitoring and decision-making.
The relationship between humans and machines has captivated people for years--from robots that can win Jeopardy to those that can sense human emotions, the list is endless. Today, however, machines are no longer simply a novelty. The rise of analytics and artificial intelligence (AI) has become a key component of a business' success. In the banking world, there are many examples to point to: self-service tellers, automated loan processing, payments, etc. But there's one in particular that is fascinating--the robo-advisor.
By 2030, consumers will be using a platform that not only intelligently manages their investments, but also incorporates their ongoing cash management into their advice and automation. You won't have to think about how much money you should keep in your checking or savings accounts. You shouldn't have to think about which account to pay your bills out of. We'll automate your entire financial life so you can spend more of your time doing the things that actually make you happy. As a result, we would expect to see things like budgeting tools and programs phased out.