Huntington Beach is touted as the 'Soul of SoCal' in new branding campaign

Los Angeles Times

Huntington Beach residents can now claim they live in "The Soul of SoCal." Visit Huntington Beach, the official destination marketing organization for the city, announced the new brand recently at a meeting at the Pasea Hotel & Spa. The organization partnered with the Atkins Group, a Texas advertising agency, to create the new slogan. "Huntington Beach has long been known as Surf City USA and one of California's quintessential beach communities," Kelly Miller, president and chief executive officer of Visit Huntington Beach, said in a news release. "We learned that Huntington Beach resonates deeply as a destination that authentically delivers our brand promise: endless summer, flawless waves, laid-back luxury and an unhurried, welcoming future … that represents'The Soul of the SoCal' experience to our visitors domestically and internationally."

It's OK to cry, and other lessons learned at this year's Toronto Film Festival

Los Angeles Times

This time of year, anyone with a studio email address or an undergrad film-studies class under his or her belt will tell you about the movie that will rock your world, "Boyhood"-style But there are crystal balls and there are crystal balls. For true portents of where the movie globe is spinning -- at least the movie world that isn't sequels and superheroes -- the Toronto International Film Festival is downright clairvoyant. TIFF is where many big fall releases make a stop -- the occasional New York Film Festival or other premiere notwithstanding. And it's where, over the last 10 days or so, some trends have been asserting themselves. We break down the notables.

Investigating Katrina: Lessons learned from the storm

Al Jazeera

In 2005, Hurricane Katrina claimed 1,800 lives, leaving 80 percent of New Orleans devastated and under water. Only one line of defence, the levee, failed the city. Since the disastrous storm hit, there have been concerted efforts to reduce risks from another possible Katrina. The Army Corps of Engineers has been responsible for the city's structural defence since the 1920s. Mike Park, chief of operations, explains that after Katrina, a more robust defence system - the Hurricane and Storm Damage Risk Reduction System (HSDRRS) - was built.

US agency releases privacy 'best practices' for drone use


The National Telecommunications & Information Administration released Thursday a list of voluntary privacy best practices for commercial and non-commercial drone users, in the wake of concerns that drones could encroach on individual privacy and open a new front in the collection of personal data for commercial use. The privacy guidance, arrived at in consensus with drone organizations and companies like Amazon and Google's parent Alphabet, recommends that drone operators who collect personal data should have a privacy policy that explains what personally identifiable information they will collect, for what purpose the data is collected and if it will be shared with others, including in response to requests from law enforcement agencies. The guidelines also encourage drone operators to avoid using or sharing personal data for marketing purposes without consent of the individual. Drone operators should also not use personal data without consent for "employment eligibility, promotion, or retention; credit eligibility; or health care treatment eligibility other than when expressly permitted by and subject to the requirements of a sector-specific regulatory framework." Data collected should also not be held beyond a reasonable period, without the consent of the individual, or in exceptional circumstances, such as legal disputes or safety incidents.

Lessons Learned on the Road to Trying to Save a Life with Technology

Huffington Post - Tech news and opinion

Moss looks at it differently, in the case of Planet 911. He fully believes in the importance of his app, pointing out that "everyone should have the best and latest technology available." Since he knows that people all over the world have cell phones in common, bringing a personal safety app to the market was more important to him than financial concerns. "It's worth every dime we spent if we save one life, don't you agree?" Moss asks.