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10 Customer Experience Trends Every CMO Must Consider

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But just like the CMO's role, the world of customer experience is constantly evolving. In order to lead a strategic and successful customer experience, the CMO must be aware of changing trends. Here are 10 CX trends every CMO should consider. Companies today have a wealth of data on their customers. It comes from wearable devices, surveys, internet activity and so much more.



Future Tech Trends: The 4 Technologies That Will Change Marketing Forever

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We're in the midst of transformative changes that are altering business and industries in very significant ways. Known as the Fourth Industrial Revolution or Industry 4.0, this revolution is responsible for a tremendous metamorphosis in the way our workplaces and the world works just as was experienced in the previous three revolutions. In the 1770s, the First Industrial Revolution ushered in mechanization. One hundred years later, the Second Industrial Revolution brought electricity, mass production, and assembly lines. It was the Third Industrial Revolution that introduced computers and automation.


Future Tech Trends: The 4 Technologies That Will Change Marketing Forever

#artificialintelligence

We're in the midst of transformative changes that are altering business and industries in very significant ways. Known as the Fourth Industrial Revolution or Industry 4.0, this revolution is responsible for a tremendous metamorphosis in the way our workplaces and the world works just as was experienced in the previous three revolutions. In the 1770s, the First Industrial Revolution ushered in mechanization. One hundred years later, the Second Industrial Revolution brought electricity, mass production, and assembly lines. It was the Third Industrial Revolution that introduced computers and automation.


The Expanding Role of Marketing -- and Artificial Intelligence -- In Experience Business Adobe

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Blog Post:Disney Magic is alive and well. Take its MagicBands -- the all-in-one wristband that connects us to our entire Walt Disney World vacation, letting us enter the parks, unlock our hotel rooms, and buy food and merchandise. Even more magical, or so it seems, is how Disney shares surprises personalized just for its visitor, such as an occasional photo of the family on the ride they just finished or awarding fast passes for the day. Those experiences might feel enchanted, but MagicBands actually use artificial intelligence (AI) with data compiled from all its visitors so Disney can provide memorable experiences along every point of our visit. We eat it up, and keep coming back for more.