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Tackling the misinformation epidemic with "In Event of Moon Disaster"

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Can you recognize a digitally manipulated video when you see one? It's harder than most people realize. As the technology to produce realistic "deepfakes" becomes more easily available, distinguishing fact from fiction will only get more challenging. A new digital storytelling project from MIT's Center for Advanced Virtuality aims to educate the public about the world of deepfakes with "In Event of Moon Disaster." This provocative website showcases a "complete" deepfake (manipulated audio and video) of U.S. President Richard M. Nixon delivering the real contingency speech written in 1969 for a scenario in which the Apollo 11 crew were unable to return from the moon.


54 Artificial Intelligence Powered Marketing Tools

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The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.


AI in Marketing: 54 Artificial Intelligence (AI) Marketing Tools

#artificialintelligence

The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.


AI as a Creation Engine

#artificialintelligence

AI is poised to have an increasing influence on the way companies create new content, paving the way for new forms of human-machine collaboration. AI is maturing at varying rates around the world, with some organizations using these technologies--including machine learning, deep learning, natural language processing, and computer vision--to support external and internal organizational capabilities. For media and entertainment companies and other content producers in particular, AI may also offer a startling range of possibilities for the creative process, enabling individuals and businesses to generate new content with minimized human input. In a global analysis based on Deloitte's most recent State of AI in the Enterprise survey, early adopters were asked to identify the primary benefits of implementing AI in their organizations.¹ Respondents say using AI to enhance existing products and services is their most sought-after externally focused benefit, with 43% ranking it in their top three, while 31% prioritize using it to optimize external processes.


Deepfakes: Informed digital citizens are the best defense against online manipulation

#artificialintelligence

More than a decade ago, Internet analyst and new media scholar Clay Shirky said: "The only real way to end spam is to shut down e-mail communication." Will shutting down the Internet be the only way to end deepfake propaganda in 2020? Today, anyone can create their own fake news and also break it. Online propaganda is more misleading and manipulative than ever. Deepfakes, a specific form of disinformation that uses machine-learning algorithms to create audio and video of real people saying and doing things they never said or did, are moving quickly toward being indistinguishable from reality.