The Secret to Content Marketing Success? Content Intelligence.

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When it comes to content intelligence, it is applied in the form of data recognition and tracking. For example, this could involve a CRM that anticipates a contact's likelihood to close or a platform anticipating why your content is driving engagement. This information can then be used to inform decisions and strategize more effectively.


Inside IBM's Vision for Headless with Watson Content Hub

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Back in March, when the hype surrounding headless content delivery was at its peak, we implored headless CMS vendors to consider the marketers during the transition. Almost none of them were. That's when IBM digital offers specialist Manil Allal reached out via Twitter to proclaim that IBM did. Allal was referring to the IBM Watson Content Hub, a cloud-based headless CMS that, according to Allal, isn't just a plaything for the IT department. To verify his claims, CMSWire spoke to IBM principal offering manager David J. Strachan about the platform and what it means to marketers who feel isolated by the emergence of headless technology.


5 Ways Artificial Intelligence Can Improve Your Content Marketing

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Imagine you took a world-class business writer and asked him to rate the quality of several pieces of content in a blind test. Would he be able to tell which ones were created by humans and which ones were produced by automated writing? Well, that's exactly what Mark Schaefer addressed recently. To find out that… "two of the top three posts were written by a computer." Given that Mark is one of the most respected speakers and writers on marketing, with a successful blog, an impressive audience and numerous publications, I wouldn't blame you if it sounded so.



Reevoo makes curation smarter with its new Content hub Reevoo

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LONDON, UK – User-generated content collection platform Reevoo has launched new AI technology as part of its client portal, myReevoo. To complement the existing apps that provide the ability to respond to reviews and questions, search content, and monitor the effectiveness of Reevoo solutions, brands will now be able to better leverage their experiential customer content.