Ten thousand creatives and designers, have descended on San Diego for the annual pilgrimage that is Adobe Max, showcasing the 2017 updates to its all-powerful Creative Cloud suite of software. Principal among its announcements was Adobe Sensei, the company's latest foray into artificial intelligence that will work across all three of its clouds – Document, Marketing and Creative. According to Adobe, Sensei (the Japanese word for teacher) is a new framework and set of intelligent services for dramatically improving the design and delivery of digital experiences. Adobe Sensei's intelligent services tackle today's complex experience challenges – including image matching across millions of images, understanding the meaning and sentiment of documents and finely targeting important audience segments – leveraging machine learning, artificial intelligence (AI) and deep learning capabilities. This announcement builds upon the machine learning capabilities unveiled in Adobe Marketing Cloud at Adobe Summit in March.
Adobe is acquiring Livefyre, a content marketing and engagement platform that can help Adobe's clients capitalize on user-generated content. The terms of the acquisition were not disclosed. Adobe's Marketing Cloud as of late has emphasized its focus on customer experience, and the acquisition of Livefyre should be able to enhance that. Livefyre platform allows businesses to scour social media for content related to their brands. In addition to monitoring that activity, businesses can use Livefyre tools to use that content in marketing campaigns.
Microsoft and Adobe are expanding on their year-old partnership by agreeing to integrate some of their key productivity services across their respective cloud services. On September 7, representatives from the two companies said that Adobe Sign, the company's e-signature service, is now Microsoft's "preferred" e-signature offering across Office 365 and Dynamics 365. And Microsoft Teams, Redmond's alternative to Slack, is now the "preferred" collaboration service for Adobe Creative Cloud, Document Cloud and Experience Cloud. Adobe also is making Microsoft's Azure its "preferred" hosting platform for Adobe Sign. When the pair announced that Azure was Adobe's preferred cloud provider last Fall, for example, Adobe continued to also host some of its services on Amazon's AWS, and still continues to do so.)
I've written in the past how adopting e-signatures--specifically Adobe Sign--was a game-changer for our businessbecause it saves time, reduces costs, and greatly boosts efficiency. It's a no-brainer that e-signatures are the way to go for businesses in the digital age, especially given the importance of documents in our everyday workflow. Just because our reliance on documents as business tools has been around for so long, doesn't mean our approach to handling them should be archaic. In fact, focusing on the customer experience starts with documents, and nobody knows that better than Adobe Document Cloud. Through an app that leverages Artificial Intelligence (AI), Adobe Scan now allows users to convert photos of documents to versatile, editable PDFs, eliminating the need for scanners altogether and revolutionizing document storage in the process. Let's explore the solution further.
Adobe Stock is a collection of over 90 million high-quality images, graphics, videos, 3D assets, templates, and our Premium collection -- all built into your favorite Creative Cloud apps. The Adobe Stock Team is responsible for managing, curating and promoting these assets. We are a global team with offices spread across Paris, Berlin, New York, Seattle and San Francisco.