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#artificialintelligence

Probably you are already aware of the fact that artificial intelligence and machine learning are all around us, from phones to devices and a huge number of things in between. But do you know what is the core technology that enables these devices to perform effectively? Have you ever come across situations like you're typing something on your smartphone and it is coming up with word suggestions based on what you're currently typing and what you usually type? Surely you did and that's a natural language processing system in action. We surely overlook the technology and take it for granted but in the business domain, it is one of the biggest innovations that have transformed the entire domain.


How do Natural Language Processing systems work?

#artificialintelligence

Probably you are already aware of the fact that artificial intelligence and machine learning are all around us, from phones to devices and a huge number of things in between. But do you know what is the core technology that enables these devices to perform effectively? Have you ever come across situations like you're typing something on your smartphone and it is coming up with word suggestions based on what you're currently typing and what you usually type? Surely you did and that's a natural language processing system in action. We surely overlook the technology and take it for granted but in the business domain, it is one of the biggest innovations that have transformed the entire domain.


Artificial Intelligence in Digital Marketing: How can it make your life easier?

#artificialintelligence

Artificial Intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one: "Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment."


How is artificial intelligence supporting digital marketing?

#artificialintelligence

Artificial intelligence is an increasingly popular term that lacks a unified, concrete definition. Nils J Nilsson, one of the founding researchers in the field of AI gave us one. "Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment." AI today is a buzzword in technology that has everyone sitting up to pay attention. With every other billboard in the Bay area talking about AI and machine learning, it appears like the time of Jarvis from Iron Man, Samantha from'Her' and even the creepy'HAL' from 2001 – a space odyssey is fast approaching.


Artificial Intelligence in Digital Marketing: How can it make your life easier?

#artificialintelligence

The short answer: To make their lives easier. Marketers have depended on tools and technology to automate their work and reduce manual effort for a while. Yet, there has always been a gap in terms of effort and quantifiable results. Intuition on the right audience and time to send messages aren't enough to answer a digital marketer's basic questions. Who should I reach out to? What should I send?