It does appear that digital marketing in 2018 will mostly follow the trends and patterns that have been growing over the past few years. This means that SEO in 2018 will still be evolving as search engines continue to expand and account for social media, video marketing, and the like. What follows is an SEO prediction along with digital marketing possibilities that will help to dominate 2018 and make it a continuation in the gradual change in emphasis for small and large online companies. The first prediction is an easy one, a greater emphasis by online businesses when it comes to inbound and outbound marketing techniques. The differences however, will be in the tactics they use to get more customers.
"Artificial intelligence is only as smart as the data it is receiving, which means that the biggest gains you can make in quality will come from improving data input," explains Vijay Chittoor, a thought leader in marketing A.I. It is important to look at it this way, because powerful data sets will create powerful A.I. Today, the cutting edge of marketing technology is audience-of-one targeting, where you launch marketing campaigns using A.I. in the driver seat in marketing, you are able to remove marketers from the role of button pushing," Chittoor explains.
The emphasis of businesses on digital marketing strategies has been increasing with each passing day as the traditional marketing is hastily becoming obsolete. Marketers believe that the trade has changed more in the last two years than it ever did in the past five decades. Digital marketing strategies can give an edge to businesses, in particular, startups, who would do well to leverage this approach to catapult themselves to a higher level. In hindsight, it becomes quintessential to choose the most suitable strategies for the latter because of their apparent lack of resources and marketing expertise. We give you a heads-up on some of the most favorable strategies.
There's no denying that artificial intelligence (AI) is rapidly moving from fiction to reality. In marketing especially, interest in AI has intensified as marketers have realized the potential that intelligently harnessing the ever-growing streams of customer data has on transforming customer experiences. AI has become increasingly important not only to marketers but to organizations as a whole in order to stay ahead in today's dynamic market landscape. According to a recent MIT global survey (via MarTech Series) of 600 executives, 9 out of 10 companies already use AI to improve their customer journeys. More importantly, studies show that three-quarters of businesses improve revenue with AI-driven marketing.
Digital marketing has reached the point in its evolution where we know what the best practices are: A seamless omnichannel strategy, an emphasis on customer experience and the use of social media to co-create the brand with the customer, to name a few. Along with these benchmarks, there is a general consensus on what excellence looks like, both in terms of which companies are leading the pack and which marketing leaders are setting the standards. But based on what we saw at CES 2017 in Las Vegas last month, digital marketing will soon be shifting into a new gear, as virtual reality (VR) and artificial intelligence (AI) begin to gain critical mass. In our view, the combination of VR's immersive technology and AI's predictive analytics will exponentially raise the bar for customer experience, rewriting the standards currently in place. Just as when social media and mobile first emerged, AI and VR will not bring with them an established playbook to follow or metrics with which to measure success.