If Apple does go ahead with an electric car, Volkswagen won't be too worried about it. According to Reuters, VW chief Herbert Diess told Frankfurter Allgemeine Sonntagszeitung in an interview that his company was "not afraid" of an Apple car. The auto industry isn't a tech sector you can "take over at a single stroke," the CEO said. Whatever Apple brought to the table, it wouldn't dominate "overnight." Diess said it would make sense for Apple to enter the field, as it has skill in batteries, design and software. Rumors suggest Apple is betting on a "breakthrough" battery design that would offer more range.
I told you Apple would never build its own car. Okay, maybe Apple wanted to. There was enough smoke around the multi-year Apple Car rumor mill to indicate a fire, somewhere, but the arguments I made in 2015 still hold true. I outlined six reasons why Apple wouldn't build a car: As I saw it, the auto industry didn't need Apple. On the whole, it wasn't struggling: It has success, competition, innovation, and a thriving self-driving car race.
If you were eagerly awaiting the day you'd get to control a smartphone game with your eyebrows, the time is now. At least, if you own Apple's thousand-dollar iPhone X. "Rainbrow" (see what they did there) is the brainchild of Washington University computer science grad Nathan Gitter. The game harnesses the flagship's TrueDepth camera and ARKit augmented reality platform to deliver a headache-inducing arcade trip. Think Frogger, but instead of a frog dodging freeway traffic, you control a smiley across what looks like a Pride flag, dodging other emoji in order to amass points.
With each passing day, the mythical Apple Car becomes more real, and also slightly more confusing. A new report from CNBC claims that Apple is close to finalizing a deal with Hyundai-Kia (the two companies are affiliated and Hyundai owns a big chunk of Kia) to produce an Apple-branded, autonomous electric vehicle. We already knew that from previous reports, one of which claims Apple will invest $3.6 billion in Kia Motors to build the Apple Car in a new, dedicated production plant. The new report claims the Kia plant will be built in West Point, Georgia, with the car likely launching in 2024 (though it's possible that the launch date could get pushed into the future). The report also claims that this will be a true Apple Car, with Apple controlling both the software and the hardware components, instead of a Kia car with Apple software inside.