The new iPhone XS and XS MAX are the highest powered and priciest iPhone to date. The XS and XS MAX hit stores on September 21st. Is your iPhone being slowed down by an older battery? Then you'll want to get it replaced before the year is out. While most of the attention Wednesday was on Apple's newest iPhones and updated Apple Watch, the company made a few quiet tweaks that may not sit well with users.
In a recent all-hands meeting, Tim Cook reportedly revealed that Apple replaced 11 million iPhone batteries in 2018, up from its normal 1-2 million tally. The spike was a result of Apple's price cut to its battery replacement program as part of the fallout from its iPhone throttling debacle. And it seems that trend hit Apple where it hurts: iPhone sales. The millions of extra customers who took advantage of the $29 replacement offer -- which was available throughout 2018 -- may have been happy to hold on to their iPhone instead of upgrading. With the swap reducing the impact of throttling on older models, iPhone users suddenly found that CPU performance was better, meaning an older device was faster and longer lasting.
Back in December Apple announced the iPhone battery replacement program amid the "slow down" controversy. It brought the price for repair down from $79 to $29, but the company didn't provide much help to customers who had already paid for a replacement. Apple is now offering a credit for some replacements made in 2017. Customers with an iPhone 6 or newer model who paid for an out-of-warranty battery replacement between January 1 through December 28, 2017, can now expect a $50 credit. Apple will be reaching out to eligible customers until July 27, 2018 with instructions how to receive the credit.
We've known since last year that Apple has throttled some iPhones - in compelling news stories broken by Gordon Kelly and Ewan Spence here on Forbes. PARIS, FRANCE - FEBRUARY 01: In this photo illustration, an Apple mobile phone iPhone 6 on the screen of which we can see the battery charge indicator is displayed on February 01, 2018 in Paris, France. Apple has admitted that it was clamping the processors of old iPhone at certain stages of their life cycles, to deliberately slow down the performance of batteries of older models of iPhone. Apple confirmed that it had deliberately throttled performance on some iPhones to save on battery life and thus avoid random, unexpected shutdowns. It explained that new batteries would solve this problem and from December 28 last year it offered battery replacements for affected handsets for $29 instead of the regular $79 price - a price reduction which runs to the end of this year and is for iPhone 6 or later handsets.
Apple may have apologized for the confusion surrounding its intentional slow down of older iPhones to balance battery life and performance, but that doesn't change the fact that it's happening. If your iPhone is out of warranty and you don't want to have Apple replace it, then perhaps iFixit can help. Starting today, the company has reduced its DIY battery install kits to $29 or less to match Apple's price.