The digital advancements made in the past few years have been nothing short of phenomenal, more so the path-breaking advancements in the area of artificial intelligence (AI). It offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem solving. Hence AI has enabled marketers to comprehend vast data to gain valuable consumer insights, and in turn improve digital marketing strategies. The applications of AI are essentially limitless, and the field of computer science is on a stark ascendance.
"Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. However, we can get incrementally closer to that, and that is basically what we work on." We live in an age of Artificial Intelligence, the time when cutting edge technologies reinvent human experience.
Artificial intelligence is the creation of intelligence machines which are capable of think and react like humans. John McCarthy coined the term "Artificial Intelligence" and McCarthy was one of the founders of the discipline of artificial intelligence. Artificial Intelligence can perform tasks more accurately. It has been said that Artificial Intelligence will create the fourth Industrial Revolution. Let us now understand the types of artificial intelligence.
Here we have listed the top 7 digital marketing trends and predictions that can significantly dominate the digital marketing industry in 2019. The growth of digital technologies and the speed that they can scale are impacting almost every digital marketing tactics such as SEO, Content marketing, Social media, and Intent ads, etc. We all know that the digital revolution is continuously shaping up the marketing industry. Since 3rd industrial revolution digital marketing is going through the roller coaster ride in every decade, because of the technology advancement. We are now in the early stages of the 4th industrial revolution, which brings together physical, digital and biological systems.