The digital advancements made in the past few years have been nothing short of phenomenal, more so the path-breaking advancements in the area of artificial intelligence (AI). It offers exceptional opportunities particularly in digital marketing while irrefutably revolutionizing and propelling the industry. AI is the ability of a computer or computer-enabled robotic systems to process massive amounts of in-depth data and produce outcomes similar to the thought processes of humans in learning, analysing, decision making, and problem solving. Hence AI has enabled marketers to comprehend vast data to gain valuable consumer insights, and in turn improve digital marketing strategies. The applications of AI are essentially limitless, and the field of computer science is on a stark ascendance.
Artificial intelligence is the creation of intelligence machines which are capable of think and react like humans. John McCarthy coined the term "Artificial Intelligence" and McCarthy was one of the founders of the discipline of artificial intelligence. Artificial Intelligence can perform tasks more accurately. It has been said that Artificial Intelligence will create the fourth Industrial Revolution. Let us now understand the types of artificial intelligence.
Here we have listed the top 7 digital marketing trends and predictions that can significantly dominate the digital marketing industry in 2019. The growth of digital technologies and the speed that they can scale are impacting almost every digital marketing tactics such as SEO, Content marketing, Social media, and Intent ads, etc. We all know that the digital revolution is continuously shaping up the marketing industry. Since 3rd industrial revolution digital marketing is going through the roller coaster ride in every decade, because of the technology advancement. We are now in the early stages of the 4th industrial revolution, which brings together physical, digital and biological systems.
Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing. But while we often talk about using or incorporating AI in marketing, what do we really mean by that? What does it look like in practice? Here are 15 examples of AI and machine learning in action in the marketing industry (P.S. remember to check out Econsultancy's Marketer's Guide to Machine Learning and AI). The practice of clustering customer behaviours to predict future behaviours began way back in 1998, with a report on'digital bookshelves' by Jussi Karlgren, a Swedish computational linguist at Columbia University. In the same year, Amazon began using "collaborative filtering" to enable recommendations for millions of customers.