Physical beauty is subjective and often difficult to define. But for the robot jury of Beauty.AI, an online competition billed as "the first international beauty contest judged by artificial intelligence," beauty is calculated by a set of complex algorithms that measure parameters like participants' facial symmetry and skin quality. The contest, launched in December, is an experiment by Youth Laboratories, an international team of data scientists and biogerontologists interested in developing anti-aging technologies. Its aim is to test and demonstrate how computers can learn to assess human attractiveness. The robot jury uses algorithms to analyze and rate participants' selfies submitted through the Beauty.AI app.
Not all makeup shoppers have time to go to the mall and try on lipsticks and eyeshadows, which means they end up buying online. Sometimes purchasing items online can be a hassle, since product images are too small and you can't try on beauty items to see how the colors will match your skin. However, iOS 11 technology could help out makeup shoppers. One of the companies that will release AR technology with iOS 11 is Modiface. Using Apple's ARKit, Modiface, a company that focuses on facial visualization and skin analysis, developed augmented reality technology that will allow people to shop at home just like if the were shopping at a store.
L--Or--al, and its recently acquired augmented reality (AR) and artificial intelligence (AI) entity Modiface, have teamed up to introduce a new digital skin diagnostic tool. The new AI powered SkinConsult - for the firm--s Vichy brand - has been trained using 6,000 images from its Skin Ageing Atlases database in order to deliver accurate skin assessment for all skin types. Three groups of women from Asian, Caucasian and African ethnicities were used in the image collection process across Japan, France, China, India and the US. The Vichy SkinConsult will provide customers with a tailored diagnostic in three steps. Customers can upload a selfie to the brand--s website, after which they will receive feedback on fine lines, dark spots, wrinkles and pores before receiving a tailored product routine to address these concerns.
With that in mind, we've outlined 50 ways in which retailers are putting AI into action, from personalising beauty to forecasting demand. While the predominant function of Sephora's Virtual Artist app is to allow beauty buyers to try on products virtually via augmented reality, the brand recently introduced a colour match tool, powered by AI. This tool determines the particular shade of a product on a photo and suggests similar products available at Sephora that the consumer can then try on and purchase. If there's one sector where AI has been making a lot of noise, it's beauty. Olay's Skin Advisor is an online consultation platform that can tell the true age of a user's skin from a selfie. By using AI to both evaluate and determine problem areas, as well as the overall condition of the skin, it also provides personalised skincare routines and reports.
Shiseido Co., the Japanese firm that sells Laura Mercier cosmetics and Dolce & Gabbana fragrances, sold ¥1 trillion ($9.3 billion) worth of beauty products last year, mostly in traditional stores where customers can sample brands in person. Consumers in their teens and twenties often prefer to shop online, beyond the reach of in-store salespeople. To partner with -- and even buy up -- small startups in Silicon Valley and other tech hubs to gain expertise in artificial intelligence, augmented reality and other technologies. His ambition is to help shoppers replicate online the experience of trying on cosmetics in a store, and use data from smart devices to create personalized makeup for customers. "Particularly with the younger generation, often they don't go into the stores," Uotani said in an interview.