Successful patient engagement is a hallmark of success in the world of digital health. Thinking beyond the mobile app or wearable technology itself, Neura, a Silicon Valley-based company that was founded in 2013, has created a software platform that leverages artificial intelligence (AI) to improve patient engagement for better health outcomes. By integrating with Neura's SDK, digital health technologies can dynamically key off of activity and lifestyle factors from the physical world around the user to contextualize the user experience for each individual. Today, Neura's platform is already being used to impact the $300B challenge of medication adherence. Medgadget had a chance to sit down with CEO and Co-Founder Gilad Meiri to learn more about Neura's platform and the company's vision for improving patient engagement.
This article is featured in the new DZone Guide to Artificial Intelligence: Automating Decision-Making. Get your free copy for more insightful articles, industry statistics, and more! We find ourselves in a pivotal era in technology, where the things we've been promised for years like augmented reality, advanced 3D printing, artificial intelligence, and autonomous vehicles are becoming a reality(albeit not necessarily in the forms we'd like them yet, or in all locations or price points). As technology evolves, technologists across disciplines and industries are sharing knowledge and research, leading to even more discoveries and cross-practice convergence. At the nexus of this evolution is the Internet of Things.
You're probably used to waking up to coffee, thanks to a pre-programmed machine. But what about an oven that offers breakfast options based on your health and recipes designed around your level of activity for the day? Or a thermostat that adjusts for the day's weather and knows when you're headed out? Or plumbing that alerts you to the exact location of a leak, or plugs that deliver electricity only when you need an item to work? Today Neura is introducing an AI solution that makes all of this a reality – turning IoT environments into truly connected universes that allow companies to connect to their customers during the most meaningful moments.
Neura, a personalization platform for app developers, today announced the launch of Moments, which aims to synthesize a smartphone user's situation within a specific context, place, and time. "It delivers personalization that is based on the real world," Neuro CEO Amit Hammer told VentureBeat in a phone interview. "It discovers the preferences and needs of people so it can serve them better." Here's how it works: Neura taps a well of data from devices like smartwatches, door locks, body weight scales, appliances, home security systems, and more, partnering with internet of things (IoT) manufacturers like Philips. Its "hybrid" AI engine ingests the data and learns users' sleep schedules and daily routines, which it uses to populate cloud-hosted profiles that Neura calls True Personas.
Neura AI taps myriad sources of data to predict your habits -- information that's incredibly useful to preventive medicine apps. Our smartphones go everywhere we go. To a certain extent, so do our smartwatches, fitness trackers, wireless health monitors, and wallet locators. But for the most part, they don't talk to each other. A Fitbit can't tap health information from a Wi-Fi glucose monitor.