Collaborating Authors

Converging the physical and digital with digital twins, mixed reality, and metaverse apps


Cloud and edge computing are coming together as never before, leading to huge opportunities for developers and organizations around the world. Digital twins, mixed reality, and autonomous systems are at the core of a massive wave of innovation from which our customers already benefit. From the outside, it's not always apparent how this technology converges or the benefits that can be harnessed by bringing these capabilities together. This is why at Microsoft Build we talk about the possibilities this convergence creates, how customers are already benefitting, and our journey to making this technology easier to use and within reach of every developer and organization. Imagine taking any complex environment and applying the power of technology to create awe-inspiring experiences and reach new business heights that were previously unimaginable.

Microsoft readies its latest 'industrial metaverse' pitch


Mary Jo Foley has covered the tech industry for 30 years for a variety of publications, including ZDNet, eWeek, and Baseline. She is the author of Microsoft 2. Earlier this year, Microsoft CEO Satya Nadella said Microsoft doesn't think there ever will be a single, centralized metaverse. Instead, he said Microsoft believes there will be many metaverse platforms. And although its Teams for Mesh platform makes for fun demos of what many probably think of when they hear "metaverse," Microsoft also is evolving its more real-world "industrial metaverse" platform. At its Build developers conference later this month, one of Microsoft's key sessions is all about "Preparing for the metaverse," which, according to the description, will focus on how enterprises can benefit from "metaverse experiences."

The Metaverse Arms Race: Enterprise Prospects, Cybersecurity And National Security Implications


It's not a coincidence that two global multinational investment banks and financial services companies, Morgan Stanley and Goldman Sachs, agrees that the nascent metaverse market could be worth $8 trillion in the future. In its latest Technology Vision 2022 report, titled Meet me in the metaverse, multinational information technology services company, Accenture surveyed more than 4,600 business and technology leaders across 23 industries in 35 countries. Like an arms race, futuristic big tech companies Microsoft, Facebook (FB now Meta), and Apple Inc, Google (now Alphabet) amongst others, are scrambling to sweep up the metaverse. Facebook (now Meta) describes the metaverse as "a set of virtual spaces where you can create and explore with other people who aren't in the same physical space as you". CEO Mark Zuckerberg says Meta is working on egocentric data, which involves seeing worlds from a first-person perspective.

The industrial metaverse: Where simulation and reality meet


No other topic took 2021 by storm quite like the metaverse. As we all experienced yet another year of living through a pandemic, the idea of a new, immersive reality captured the interests and imaginations of many. As with any new concept, it's helpful to level set on what the metaverse is -- or will be. I like how my Unity colleague and one of the early pioneers of 3D media and virtual reality, Tony Parisi, put it in his excellent article on the metaverse: "The metaverse is the next evolution of the internet … enhanced and upgraded to consistently deliver 3D content, spatially organized information and experiences, and real-time synchronous communication." Much of the attention around the metaverse to date has centered on social experiences where people can meet up, but I'm most excited by the potential of the "industrial metaverse" where the goal doesn't have anything to do with social interaction; rather, it's about simulating experiences in the virtual world before moving into the physical world.

Microsoft Ignite 2021: Cloud, the Metaverse, and More Cross Company Capabilities


It is easy to give credit to the pandemic for the radical acceleration of the digital world. While it is true that it ignited digital transformation, it has always been our destiny to transform the world digitally. Fast moving companies didn't need the pandemic to drive them forward quickly- they just did it. It is quite amazing when we take a step back and realize where we were five years ago and where we are now. I sleep, eat, and breathe the tech world, and for 30 years, a unique characteristic of technology and innovation is that it comes in waves, radically accelerated by certain factors.