When Artificial Intelligence and Social Media Marketing Collide

#artificialintelligence

Both artificial intelligence and social media marketing are getting a lot of attention nowadays because of their huge benefits and growth potential. They are benefiting both businesses and normal people in various ways. The investment has already been growing in the artificial intelligence, and the investment is further expected to grow by around 300%, according to the prediction made by the Forrester. Talking about the social media platforms, more than 2.5 billion people are already using various social media platforms as per the statistic. This is nearly a 1/3 population of the whole planet.


My Top 10 List Of Marketing Lists For 2017

Forbes - Tech

Every December a deluge of marketing lists crush inboxes and dominate blogs. To help marketing departments navigate 2017 here is a compiled list of marketing lists. Freely compiled a lengthy list of data points from the last year including citations for each data point. This list contains a mix of tools, networks, and marketing strategies for any size company. This list addresses some of the changes from 2016 and includes insights into current trends heading into 2017.


Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

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Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won't work for them. All too often, companies fall into the trap of thinking that their business model is "too different" or "too unique" for internet marketing. In the following article, I will explain the top five reasons that digital marketing strategies fail and offer some suggestions as to how your company can avoid them. When I opened my first digital marketing company in 2001, I remember business owners explaining to me why their company didn't need a website. Fast forward 17 years later and we now know a company website is not only needed -- it's imperative.


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#artificialintelligence

With the vast amounts of unstructured social data, the myriad of social media influencers and the growing number of requests for service via social channels, marketers can often get overwhelmed. As a participant in this growing technology category, Lux Narayan, CEO of Unmetric, an AI-powered social media metrics company, has been following the category closely. There's a predictive quality about that and we're seeing companies in the influencer marketing space start to employ AI to make that match a little stronger than would have been otherwise by pure human curation," shares Narayan. Social media marketers won't be completely turning over program management to machines any time soon, but with the advent of tools like those described above, they can begin to get a lot smarter about how they add value within the marketing mix.


How Guest Blogging Is Becoming Mainstream Marketing

Forbes - Tech

Guest blogging is not a new technique. In fact, business leaders have been guesting on high-profile blogs for years. Marketing-savvy professionals know the power guest blogging has to amplify their messages, in addition to the networking benefits it brings. What started as a great way to improve search engine results is now a mainstream marketing strategy, used by almost all savvy marketers. Over the past 5 years I've become somewhat an expert guest blogger.