Goto

Collaborating Authors

How The Consumer's Connected Lifestyle Is Impacting Banking

#artificialintelligence

The buying process and demands of the banking consumer are being impacted more than ever by forces outside of financial services. While smaller fintech competitors are combining the power of data, analytics and digital technology to build more personalized experiences in banking, large non-banking players like Amazon, Facebook, Walmart, Apple and Google are impacting every aspect of the how a consumer manages their daily life. As brands find new ways to engage consumers beyond traditional commerce interactions, consumers are beginning to embrace new technologies like voice-activated devices, purchasing from search results, and using mobile devices for all stages of the buying process. While these new activities are initially taking hold in the retail industry, they are impacting all industries, as consumers are becoming educated in the benefits of a connected lifestyle. In addition to becoming accustomed to new ways to connect through voice-activated devices and mobile phones, the consumer is increasingly expecting seamless interactions that result in close to immediate satisfaction.


33 Tech Strategies Banks and Credit Unions Must Implement Immediately

#artificialintelligence

The 2018 Retail Banking Trends and Predictions report provides an excellent analysis of what the industry believes will occur in 2018. But, what do banks and credit unions need to do immediately to benefit from upcoming digital technology trends?


Financial Services Entering New Era of Customer Engagement

#artificialintelligence

Providers have no alternative to fully understanding each consumer they serve. The future of engagement is not about points and discounts, but about making banking easier and providing personalized experiences that respond to financial needs in real time. Subscribe to The Financial Brand via email for FREE!Banks and credit unions are increasingly adopting a more personalized approach to connecting with consumers across all media channels, according to research from the Digital Banking Report. To stay ahead of the competition, financial services companies are making efforts to build human connections with consumers and trying to build a more emotional style of consumer engagement. This is impacting all customer-facing components of the retail banking organization, from marketing to product development, to back-office operations, channel management and innovation.


How Digital Banking Can Protect Against Big Tech Invasion

#artificialintelligence

Retail banking is being attacked by both small fintech firms as well as the big tech giants like Google, Amazon, Facebook, Apple and others. The best defense that traditional financial institutions can use against this invasion is a strong, personalized digital banking offense.


The Banking Industry Sorely Underestimates Digital Disruption

#artificialintelligence

Nothing has impacted today's consumer more than the power of the smartphone and digital technologies. The full impact of digital technologies has yet to be fully realized. Those banks and credit unions that continue to have a passion for yesterday's banking models will soon see negative impacts on growth and revenue.