Collaborating Authors

AVA: The Art and Science of Image Discovery at Netflix


At Netflix, the Content Platform Engineering and Global Product Creative teams know that imagery plays an incredibly important role in how viewers find new shows and movies to watch. We take pride in surfacing the unique elements of a story that connect our audiences to diverse characters and story lines. As our Original content slate continues to expand, our technical experts are tasked with finding new ways to scale our resources and alleviate our creatives from the tedious and ever-increasing demands of digital merchandising. One of the ways in which we do this is by harvesting static image frames directly from our source videos to provide a more flexible source of raw artwork. Merchandising stills are static video frames taken directly from the source video content used to broaden the reach of a title on the Netflix service.

Netflix's Latest Innovation Could Be Its Ruin


As I scan my Netflix page, which rectangular tiles leap to the forefront of my attention? There's Sexify, with its promotional photo of a woman's face seemingly captured at the peak of passion. Or maybe I should watch Lucifer, its star staring shirtlessly into my soul, his chest so uncannily hairless it looks like a video game character's. The answer to What Lies Below might be a jacked aquatic geneticist with a Superman jaw line, but other mysteries are left teasingly unsolved by Netflix's most popular titles. For a while this spring, Why Did You Kill Me? jostled for space on the Top 10 list with Who Killed Sara?

Is Netflix stalking you?


Humans have the attention span of a goldfish, giving companies like Netflix just a few seconds to woe you before it loses you to a competing service or something other activity. Netflix wants to grab your attention say like a new boyfriend, but does it do this without spamming you with texts or calls? Getting a little technical here, Netflix relies heavy on batch machine learning approaches information gathered by algorithms that reflect A/B testing. Okay, Okay I know this was too much so imagine you are someone who watches more thrillers or mysteries you will see a thumbnail with Archie, Betty, and Veronica looking at you all intense emoting suspense. Now imagine me as someone who watches more romance and high-school drama, actually scrap that KNOW ME as someone who loves it -- I'm all about the notebook, the vow, and letters to Julliet.

Why Netflix Features Black Actors in Promos to Black Users


Last week, Netflix users raised concerns that the company was targeting black users by race in the way it promoted films--highlighting black characters who sometimes had only minor roles in a movie. The debate began after Stacia L. Brown, creator of the podcast Charm City, tweeted a screenshot of the promotion she was shown for Like Father, featuring two black characters, Leonard Ouzts and Blaire Brooks, who had "20 lines between them, tops," rather than the movie's famous white stars, Kristen Bell and Kelsey Grammer. Brown, who is black, posted a handful of other examples where Netflix highlighted black actors, presumably to entice her to watch, even though the films' casts were predominantly white. In response, Netflix issued a carefully worded statement emphasizing that the company does not track sensitive demographic data about its users. "Reports that we look at demographics when personalizing artwork are untrue," the company said in a statement.

We spend more time on Netflix than with friends, exercising or reading -- combined

Daily Mail - Science & tech

If you spend more time watching Netflix than you do with your friends – you're not alone. A new report reveals the average subscriber in America spends one hour and 40 minutes a day binge watching, compared to the 38 minutes a day spent on'socializing and communicating'. This statistic suggests that Netflix fans are on the couching with remote in hand twice as much than they are hanging out with real-life human friends. A new report reveals the average subscriber spends one hour and 40 minutes a day binge watching, which is compared to the 38 minutes a day spent on'socializing and communicating'. The average subscriber spends one hour and 40 minutes a day binge watching, which is compared to the 38 minutes a day they are'socializing and communicating'.