Google took on rivals Apple, Samsung and Amazon in a new push into hardware Tuesday, launching premium-priced Pixel smartphones and a slew of other devices showcasing artificial intelligence prowess. The unveiling of Google's in-house designed phone came as part of an expanded hardware move by the US company, which also revealed details about its new "home assistant" virtual reality headset and Wi-Fi router system. The San Francisco event marked a shift in strategy for Google, which is undertaking a major drive to make Google Assistant artificial intelligence a futuristic force spanning all kinds of internet-linked devices. "We are evolving from a mobile-first world to an AI-first world," Google chief executive Sundar Pichai said. "Our goal is to build a personal Google for each and every user."
SAN FRANCISCO – Alphabet Inc.'s Google on Tuesday announced a new Pixel smartphone and a virtual reality headset, making a concerted move into home electronics and challenging Apple Inc.'s iPhone at the high end of the more than 400 billion global smartphone market. The string of announcements, including the 649 Pixel, a new Wi-Fi router and its voice-activated digital assistant for the living room, Home, is the clearest sign yet that Google intends to compete directly with Apple, Amazon.com and even its own Android mobile operating system customers to create a world of integrated devices and services that meet every digital need. The moves also show Google is taking tighter control of its products. Google lets Android device makers modify software almost without limit, which has helped make Android the most-used mobile operating system in the world. But company executives boasted that the Pixel was developed in-house from start to finish and gives it a direct hand on a platform for the distribution of its internet-based services.
SAN FRANCISCO – A high-profile Google event Tuesday is widely expected to highlight a new emphasis on hardware, challenging rivals Apple and Amazon and launching a new strategy for the online giant. While the company has offered no official preview, it is expected to unveil a new line of Google-branded smartphones, a tablet and a home virtual assistant. Analysts anticipate that the internet titan will expand on a vision laid out by chief Sundar Pichai at its developers conference early this year. The strategy would seek to take Google's strength in software and merge that with its devices as Apple, Amazon and smartphone leader Samsung all work to get a tighter grip on consumers. Google fired off a Twitter message with hashtag #madebygoogle and a video of what appeared to be a long rectangular search term box morphing into a silhouette of a smartphone.
At Google's official launch in San Francisco at 9:00 PST (17:00 BST), the firm is expected to launch a personal-assistant for the home, alongside the new Pixel phone. The device, called'Home', is an internet-connected device, similar to Amazon's Echo speaker and was first unveiled in May. While Google has declined to confirm any specifics, analysts and industry blogs have suggested that a new virtual reality headset and a home router could also be unveiled. The device, called'Home', is an internet-connected speaker, similar to Amazon's Echo, and was first unveiled in May It is clear that Google is working on virtual reality and augmented reality, but whether a standalone high-end device will be released, remains unclear. Earlier this year, the Mountain View-based firm announced its plans for Daydream, which will be a more advanced version of Cardboard.