Goto

Collaborating Authors

How Machine Learning Is Changing SEO & How to Adapt

#artificialintelligence

We've been hearing a lot about machine learning for the past couple of years, but do we really know what it is and how it will change the organic search results? What skill sets do SEOs need and what role will we play in the near future? If you still aren't sure how machine learning is changing SEO, it's time to pay close attention. Although machine learning isn't new (it's been around and has been used for years), we must learn new skills and adapt to how things are rapidly changing with the rise of this technology. Soon you could notice a big drop in your client's search engine visibility, conversions, and traffic.


How machine learning levels the SERP playing field

#artificialintelligence

We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing. For the most part, however, the digital marketing sphere has been a fairly competitive landscape, though there were exceptions to this maxim. Established brands frequently dominated top SERP positions because of long-standing trust, fresh domains had to wait their turn in line, and black-hat SEO allowed webmasters to game the system and deliver high rankings for thin content. A decade ago, SEO agencies and webmasters could apply simple heuristics and buzzworthy keywords to rank content regardless of its utility to user intent or actual quality.


How machine learning levels the SERP playing field

#artificialintelligence

We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing.


How Will AI Change the Future of SEO? - ReadWrite

#artificialintelligence

Artificial intelligence (AI) is penetrating every department of every industry, from automating factory work to improving areas previously thought untouchable by machines (like human resources). But as a veteran in the online marketing world, I can't help but let my imagination wander on how AI and machine learning are going to impact the world of search engine optimization (SEO)--the strategies organizations use to rank higher in search engine results pages (SERPs). Already, we're seeing the beginnings of a full-scale AI revolution in SEO, and search marketers are scrambling to keep pace with the changes. But what will the next few years bring? We say "search engines," but most of the time, we're talking about Google.


How Will AI Change the Future of SEO? - ReadWrite

#artificialintelligence

Artificial intelligence (AI) is penetrating every department of every industry, from automating factory work to improving areas previously thought untouchable by machines (like human resources). But as a veteran in the online marketing world, I can't help but let my imagination wander on how AI and machine learning are going to impact the world of search engine optimization (SEO)--the strategies organizations use to rank higher in search engine results pages (SERPs). Already, we're seeing the beginnings of a full-scale AI revolution in SEO, and search marketers are scrambling to keep pace with the changes. But what will the next few years bring? We say "search engines," but most of the time, we're talking about Google.