Hyundai will manufacture EVs in the US starting in December this year with the electrified Genesis GV70 crossover model, the company announced at the NY Automotive Forum in a video seen by Automotive News. It's part of a grand plan to invest $7.4 billion in the US by 2025 to develop a family of EVs and smart mobility technology. Hyundai will start electrified production at its Montgomery, Alabama plant in October with the Santa Fe Hybrid, the company announced at a ceremony with Alabama Governor Kay Ivey. It'll invest $300 million to start with, creating 200 new jobs at the plant (its only manufacturing facility in the US). The company currently builds the Elantra sedan, Santa Fe and Tucson SUVs and Santa Cruz sport adventure vehicle on the Montgomery assembly line.
Genesis has unveiled the X Concept EV, its fifth concept car since Hyundai launched the Genesis brand in 2015. The vehicle is clearly meant to show off Hyundai's design chops, as there's plenty of the conceptual language used in luxury car marketing, but barely any mention of the technology. You can look at the car for yourself and decide if you like it (it does look pretty swish), but here's a sum-up of what the automaker has to say. It's based on Genesis' "Two Lines" theme, with that idea being seen in the front and rear lighting, vehicle lines, mirrors and even the device chargers inside. That's likely to become the company's design norm, because "the signature Two Lines theme and sustainable luxury will be blueprints... that Genesis seeks to adopt in its future models," the company said.
Now, at the New York Auto Show, it's debuted a new luxury sport hybrid concept that demonstrates -- along with some sexy body lines -- the next-generation of human-machine interface (HMI). See also: Sorry, Tesla: The world's fastest electric car is made in... Croatia? The car has been cleverly dubbed the "New York Concept" and it, according to Genesis, emphasizes "key aspects of Korean culture." Although I am not sure that is going to be a real selling feature for sporting luxury buyers. It's the interior tech and, importantly, it's next-gen HMI that should seal the deal.
Hyundai Motor Co. is far from the top automobile brand of choice in China but its luxury-car division is seeking to change all that with a direct-to-market strategy targeting young, upwardly mobile consumers. Genesis Motor made its debut in China in April last year after entering North America, Australia and the Middle East. Interestingly, its line up in the world's biggest car market won't include an electric vehicle, at least initially. "It is a tough market to enter but we can't be a truly global brand without being in China, the most important market in the world," Genesis China Chief Executive Officer Markus Henne said. Three models are currently available -- the G70, G80 and GV80, starting from 249,800 yuan ($39,300) -- and electric models should be added later this year.
Electric vehicles are cutting the cord. The Genesis GV60, the first electric car from Hyundai's luxury car line, is capable of wireless charging, the Korean company announced last week. The compact SUV was revealed Thursday, and with it came the additional announcement of a wireless charging option from American company WiTricity. The EV will use the same battery platform as that on Hyundai's upcoming line of electric vehicles. The Genesis car will be released in Korea later this year before launching in the U.S. in 2022.