In the decade or so since the original iPhone hit the scene, smartphones have fundamentally changed our world. But just because they've been around for awhile doesn't mean they're any less complicated. On the contrary, picking the best smartphone means wending your way through a sea of specs and features that are hard to understand unless you've lived with them for a while.
It started a long time ago. There was Alicia Keys, BlackBerry's vaunted creative director, who was caught tweeting from an iPhone. She claimed she'd been hacked. Tennis star David Ferrer was perhaps the most brazenly charming. A Samsung endorser, he wanted TwitterWorld to know about his love for the Samsung Galaxy S4.
APPLE's events have often been compared to religious worship. Evangelical fans watch as the company's darkly-clad boss--first Steve Jobs, now Tim Cook--presents shiny new iSomethings in front of a screen showing colourful slides reminiscent of stained glass. Yet Apple's latest event, on September 7th, was a less rapturous affair. The iPhone 7, the firm's new smartphone, will come with a better camera, a faster chip and a brighter display, but will otherwise not be much of an improvement. The main novelty is that it no longer has a conventional jack for headphones, which have to plug into the charging port or be wireless (conveniently, Apple also introduced new untethered "AirPods", which will cost 160 a pair).
Peer up at the smartphone mountain you'll see Apple and Samsung occupying its peak (Google's up there too; it's just hanging out in a smaller tent). Just below the summit is where you'll find HTC, Sony, Huawei, and LG. Every year these companies make a break for the top, and every year they seem to just fall short. The LG G6 (MSRP $600-$700) is the latest challenger, and while it might have the sheer power to hang with the industry-leaders, it's missing the sort of style and finesse that make the iPhone 7, the Galaxy S8, and the Pixel as good as they are. All of this is not to say that the G6 is a bad phone--it's fast, it's got a fun dual camera, and its big, 3,300mAh-sized battery hangs tough.
Samsung and Apple are now neck and neck in the US smartphone market, new figures have revealed. The two firm's sales shares for the three months ending in August were virtually tied at 35.2 percent and 35.0 percent respectively. However, overall Android is still far ahead in the U.S., with a 63.2 percent share to iOS's 35 percent. 'Apple maintained strong momentum in the US one month before the release of iPhone 8 and iPhone 8 Plus, and grew its sales share by 3.7 percentage points year-on-year, compared to Samsung's growth of 0.8 percentage points,' Dominic Sunnebo, Global Business Unit Director at Kantar Worldpanel ComTech said. However, weaker sales through Verizon hurt Samsung as Apple approached a 50% share within the largest US carrier, an even higher proportion than at AT&T, a traditional iPhone stronghold.