Collaborating Authors

How to become a smarter marketer


Most marketers, even those with academic credentials, are too busy implementing corporate marketing strategies and working with the products they need to sell. We write copy, we blog, we post, we distribute, and we learn how to use the latest marketing automation tools. We waste endless hours on pointless meetings with clients who want us to understand their product and follow corporate guidelines. We chase likes and shares and retweets and spend hours trying to figure out how to best measure ROI, for that crucial final presentation with the boss. We sacrifice our private time, time for the family, relaxation, or sport, in order to meet ridiculous KPIs and misguided client expectations.

AI for Social Media: Applying Innovative Algorithm to Reach Masses


The potentials of Artificial Intelligence have extended its reach across several platforms. Even social media platforms like Facebook and LinkedIn are using AI to make sense of the pool of human data. Around 3 billion people use social media across various countries creating data in volumes one can only imagine. And this is where AI is introduced to harness the true worth of voluminous data. In this era of social media, whether it is about reaching out to new clients or nurturing existing business or personal relationships, one can easily cling onto a site like Facebook, Instagram, or LinkedIn.

The Ultimate Guide to Using LinkedIn for Business


With over 675 million users worldwide, LinkedIn is the world's largest professional network allowing users to build greater connections and manage a professional identity. The platform provides access to crucial insights and opportunities, enabling brands to kickstart their company's organic growth. However, the real power of LinkedIn isn't always about making connections, but rather tapping into existing relationships to attract top talent and establish your company as a thought leader. In fact, LinkedIn is the top-rated social network for lead generation, making it an invaluable addition to your company's digital marketing strategy. If your digital marketing strategy isn't maximizing all the features of LinkedIn, it's time to beef up your profile and step up your game.

21 Top Social Media Sites to Consider for Your Brand


Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it's helpful to know the most popular social media sites around. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals. It's also whether the social media site is a right fit for your business and you. Does it fit your brand image? Is your target audience using that social media site?

Which social network is right for my business presence?


If you're a business owner you need to be on social media. Not only is it a very low-cost way to build your company brand, it allows you to engage and target users from all generations while gaining instant feedback on your product or service. While there's no denying that social media is essential for businesses, the most challenging part is actually getting started. After all, there a number of social media networks that do a variety of tasks ranging from sharing pictures to answering questions. When I started on social media I went all in with one social network.