It's the beginning of a New Year – time to look back on what you have learned in 2018 and prepare for 2019. Digital marketers are always looking for new digital marketing trends. That trend is only set to grow this year, but what will be the scenario in the marketing world that we should be aware of? AI will definitely pull its weight in marketing world this year as, AI is now powering customer segmentation, retargeting, push notifications, click tracking that will undoubtedly offer businesses with higher ROI. Artificial Intelligence has an ability to collect data, analyze it, apply and then, learn from it- AI is transforming digital strategy.
Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don't even come close.
Giving up control and selling the sales team represent some of the biggest challenges to implementing machine learning into email marketing. Or so say Jennifer Muse, Senior Director, Email Product Marketing, Lifescript Jon Weiss, Director, Email Marketing Operations, Sirius XM Radio Inc.to moderator Chris Marriott, Senior Vice President of Strategic Partnerships, CertainSource at last week's Email Insider Summit. For the complete video of this and other sessions from MediaPost's Email Insider Summit, go to the event agenda.
For one to have a successful business in the modern world, it is advisable to research and put into action various digital marketing strategies. These will help to get hold of a wider market as most customers have become tech-savvy. In 2019, one can exploit multiple digital marketing opportunities available. Smartphones have become very affordable. For this reason, people have resulted in watching less content on their TVs and are watching more videos on their phones.
The launch of Google's new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language Processing (NLP), machine learning, and chatbots, it's important to know what the technology is, where it's going, and what impact it will have on digital marketing as a whole. This article will explain these concepts as well as share some tips on how to adapt to machine learning. Explains how businesses can harness AI with a focus on marketing automation and email marketing. Machine learning is, in fact, not new to the tech world.