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Three Ways Artificial Intelligence Will Transform Online Shopping

#artificialintelligence

If you want to get a lot of retailers nodding their heads, ask them this: "Are you pursuing a personalization strategy?" You'll get a pretty resounding "yes!". In fact, personalization already drives a lot of activity on eCommerce sites. It often influences the products or offers featured on the home page, the order of products you see on a category or search results page, and makes product recommendations both on the site and in the digital marketing (email, retargeting) that follow. If you've ever been browsing a site and suddenly had the order of products change around on a product listing page, that was probably a decision driven by personalization.


Three Ways Artificial Intelligence Will Transform Online Shopping

#artificialintelligence

If you want to get a lot of retailers nodding their heads, ask them this: "Are you pursuing a personalization strategy?" You'll get a pretty resounding "yes!". In fact, personalization already drives a lot of activity on eCommerce sites. It often influences the products or offers featured on the home page, the order of products you see on a category or search results page, and makes product recommendations both on the site and in the digital marketing (email, retargeting) that follow. If you've ever been browsing a site and suddenly had the order of products change around on a product listing page, that was probably a decision driven by personalization.


This E-Commerce Startup Gives Online Buyers A Smart Personal Shopper

Forbes - Tech

Over 96% of Americans are shopping online, with an estimated 36% allocating their shopping budgets to e-commerce, spending an average of five hours per week making online purchases. Adweek reported that 81% of consumers conduct research online before making purchasing decisions, with more than half of shoppers spending over 75% of their time doing so. More notably, 36% of shoppers spend over 30 minutes researching online before making a purchase, with 65% spending at least 16 minutes searching the net before spending. In 2016, 93% of consumers in the U.S. also redeemed an online coupon or discount code, accounting for more than 126 million people. As traditional storefront shopping swiftly transitioned online, the personal experience slowly began to diminish, eliminating the engagement with associates to offer helpful information r assist with making smart purchasing decisions.


Data Science at Instacart – Instacart Tech Blog

#artificialintelligence

At Instacart, we are revolutionizing the way people buy groceries. We give busy professionals, parents and elderly back valuable time they don't have to spend shopping. We also give flexible work opportunities to thousands of personal shoppers, and we extend the reach and sales volume for our hundreds of retail partners. We work incredibly hard to make Instacart easy to use. Our site and app are intuitive – you fill your shopping cart, pick the hour you want delivery to occur in, and then the groceries are handed to you at your doorstep.