Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.
Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you'll discover an actionable plan to build an effective sales funnel on Facebook. A lookalike audience of people who have already purchased from your store is the best type of lookalike audience because it targets users most similar to your customers based on their age, demographics, interests, and so on. To know who's made a purchase from your online store or visited your website, you need to set up a Facebook pixel to track these events.
Do you use Facebook lookalike audiences? Are you aware of Facebook's recent changes to lookalike audiences? In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.
Wondering how to sell your eCommerce products with Facebook ads? Looking for an easy-to-follow Facebook ad funnel you can adapt to your business? In this article, you'll find a step-by-step guide for creating a complete Facebook ad funnel that works. Before diving into how to set up a funnel that brings in sales, make sure your eCommerce site is integrated with Facebook. First, ensure the Facebook pixel is installed on your website. This will allow you to generate your most valuable audiences, optimize campaigns for conversions, and gather analytics from website visitors. Additionally, set up your product catalog with Facebook so you can leverage dynamic product ads for bottom-of-funnel campaigns.
Showing ads to people who have already engaged with your business on Facebook will deliver better results than showing ads to complete strangers. By creating video custom audiences, you can target Facebook ads at your video viewers. In this article, you'll learn how to create different video custom audiences and the campaign type that you need to use to best target those audiences. First, let's define what video custom audiences are and their position within Facebook's ad targeting options. Video custom audiences allow you to group your video viewers based on the videos they have watched as well as their level of engagement (how much of the video they have watched).