People around the globe are more actively using social media platform such as Twitter, Facebook, and Instagram etc. They share information, opinions, ideas, experiences and other details in the social media. The business communities have become more aware of these developments and they want to use the available information in their favor. One of the ways to understand the people opinions on the product they are using is by collecting tweets related to those products. Then performing the sentiment analysis on the tweets collected on a particular topic.
Understanding customer sentiments is of paramount importance in marketing strategies today. Not only will it give companies an insight as to how customers perceive their products and/or services, but it will also give them an idea on how to improve their offers. This paper attempts to understand the correlation of different variables in customer reviews on a women clothing e-commerce, and to classify each review whether it recommends the reviewed product or not and whether it consists of positive, negative, or neutral sentiment. To achieve these goals, we employed univariate and multivariate analyses on dataset features except for review titles and review texts, and we implemented a bidirectional recurrent neural network (RNN) with long-short term memory unit (LSTM) for recommendation and sentiment classification. Results have shown that a recommendation is a strong indicator of a positive sentiment score, and vice-versa. On the other hand, ratings in product reviews are fuzzy indicators of sentiment scores. We also found out that the bidirectional LSTM was able to reach an F1-score of 0.88 for recommendation classification, and 0.93 for sentiment classification.
Mobile phones have revolutionized the way we purchase products online, making all the information available at our fingertips. As the access to information becomes easier, more and more consumers will seek product information from other consumers apart from the information provided by the seller. Reviews and ratings submitted by consumers are examples of such of type of information and they have already become an integral part of customer's buying-decision process. The review and ratings platform provided by eCommerce players creates transparent system for consumers to take informed decision and feel confident about it. Amazon.com is a treasure trove of product reviews and their review system is accessible across all channels presenting reviews in an easy-to-use format.
Automatically identifying informative reviews is increasingly important given the rapid growth of user generated reviews on sites like Amazon and TripAdvisor. In this paper, we describe and evaluate techniques for identifying and recommending helpful product reviews using a combination of review features, including topical and sentiment information, mined from a review corpus.
Due to the vast amount of user-generated content in the emerging Web 2.0, there is a growing need for computational processing of sentiment analysis in documents. Most of the current research in this field is devoted to product reviews from websites. Microblogs and social networks pose even a greater challenge to sentiment classification. However, especially marketing and political campaigns leverage from opinions expressed on Twitter or other social communication platforms. The objects of interest in this paper are the presidential candidates of the Republican Party in the USA and their campaign topics. In this paper we introduce the combination of the noun phrases’ frequency and their PMI measure as constraint on aspect extraction. This compensates for sparse phrases receiving a higher score than those composed of high-frequency words. Evaluation shows that the meronymy relationship between politicians and their topics holds and improves accuracy of aspect extraction.