People around the globe are more actively using social media platform such as Twitter, Facebook, and Instagram etc. They share information, opinions, ideas, experiences and other details in the social media. The business communities have become more aware of these developments and they want to use the available information in their favor. One of the ways to understand the people opinions on the product they are using is by collecting tweets related to those products. Then performing the sentiment analysis on the tweets collected on a particular topic.
Understanding customer sentiments is of paramount importance in marketing strategies today. Not only will it give companies an insight as to how customers perceive their products and/or services, but it will also give them an idea on how to improve their offers. This paper attempts to understand the correlation of different variables in customer reviews on a women clothing e-commerce, and to classify each review whether it recommends the reviewed product or not and whether it consists of positive, negative, or neutral sentiment. To achieve these goals, we employed univariate and multivariate analyses on dataset features except for review titles and review texts, and we implemented a bidirectional recurrent neural network (RNN) with long-short term memory unit (LSTM) for recommendation and sentiment classification. Results have shown that a recommendation is a strong indicator of a positive sentiment score, and vice-versa. On the other hand, ratings in product reviews are fuzzy indicators of sentiment scores. We also found out that the bidirectional LSTM was able to reach an F1-score of 0.88 for recommendation classification, and 0.93 for sentiment classification.
Mobile phones have revolutionized the way we purchase products online, making all the information available at our fingertips. As the access to information becomes easier, more and more consumers will seek product information from other consumers apart from the information provided by the seller. Reviews and ratings submitted by consumers are examples of such of type of information and they have already become an integral part of customer's buying-decision process. The review and ratings platform provided by eCommerce players creates transparent system for consumers to take informed decision and feel confident about it. Amazon.com is a treasure trove of product reviews and their review system is accessible across all channels presenting reviews in an easy-to-use format.
Our study employs sentiment analysis to evaluate the compatibility of Amazon.com reviews with their corresponding ratings. Sentiment analysis is the task of identifying and classifying the sentiment expressed in a piece of text as being positive or negative. On e-commerce websites such as Amazon.com, consumers can submit their reviews along with a specific polarity rating. In some instances, there is a mismatch between the review and the rating. To identify the reviews with mismatched ratings we performed sentiment analysis using deep learning on Amazon.com product review data. Product reviews were converted to vectors using paragraph vector, which then was used to train a recurrent neural network with gated recurrent unit. Our model incorporated both semantic relationship of review text and product information. We also developed a web service application that predicts the rating score for a submitted review using the trained model and if there is a mismatch between predicted rating score and submitted rating score, it provides feedback to the reviewer.
Automatically identifying informative reviews is increasingly important given the rapid growth of user generated reviews on sites like Amazon and TripAdvisor. In this paper, we describe and evaluate techniques for identifying and recommending helpful product reviews using a combination of review features, including topical and sentiment information, mined from a review corpus.