In the series of implementing Recommendation engines, in my previous blog about recommendation system in R, I have explained about implementing user based collaborative filtering approach using R. In this post, I will be explaining about basic implementation of Item based collaborative filtering recommender systems in r. Intuition: Item based Collaborative Filtering: Unlike in user based collaborative filtering discussed previously, in item-based collaborative filtering, we consider set of items rated by the user and computes item similarities with the targeted item. Once similar items are found, and then rating for the new item is predicted by taking weighted average of the user's rating on these similar items. Let us build an algorithm to recommend movies to CHAN.
This is a technical deep dive of the collaborative filtering algorithm and how to use it in practice. From Amazon recommending products you may be interested in based on your recent purchases to Netflix recommending shows and movies you may want to watch, recommender systems have become popular across many applications of data science. Like many other problems in data science, there are several ways to approach recommendations. Two of the most popular are collaborative filtering and content-based recommendations. Content-based Recommendations: If companies have detailed metadata about each of your items, they can recommend items with similar metadata tags.
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A Recommender System predicts the likelihood that a user would prefer an item. Based on previous user interaction with the data source that the system takes the information from (besides the data from other users, or historical trends), the system is capable of recommending an item to a user. Think about the fact that Amazon recommends you books that they think you could like; Amazon might be making effective use of a Recommender System behind the curtains. This simple definition, allows us to think in a diverse set of applications where Recommender Systems might be useful. Applications such as documents, movies, music, romantic partners, or who to follow on Twitter, are pervasive and widely known in the world of Information Retrieval.
Recommender systems are used in variety of domains affecting people's lives. This has raised concerns about possible biases and discrimination that such systems might exacerbate. There are two primary kinds of biases inherent in recommender systems: observation bias and bias stemming from imbalanced data. Observation bias exists due to a feedback loop which causes the model to learn to only predict recommendations similar to previous ones. Imbalance in data occurs when systematic societal, historical, or other ambient bias is present in the data. In this paper, we address both biases by proposing a hybrid fairness-aware recommender system. Our model provides efficient and accurate recommendations by incorporating multiple user-user and item-item similarity measures, content, and demographic information, while addressing recommendation biases. We implement our model using a powerful and expressive probabilistic programming language called probabilistic soft logic. We experimentally evaluate our approach on a popular movie recommendation dataset, showing that our proposed model can provide more accurate and fairer recommendations, compared to a state-of-the art fair recommender system.